The skin care market is a lucrative market, but also competitive. Skin care industry is highly fragmented with many new brands launching every year. The top 20 skin care brands now control the largest share of the market. Yet, new brands with specialized products and formulations keep stealing share from larger brands. New brands will…
Boosting online sales is done in various ways these days. Retail brands can get creative in strategies and methods. Most brands look for ways to increase market share and boost sales. This is especially true online. Retail video marketing is the newest and one if not the most powerful method. Retail video marketing investments pay…
To successfully market products online especially skin care products, brands must take a comprehensive approach. What does this mean? Not any single tactic alone works. It is the most common question asked by brands. How to market skin care products? Since most of the marketing is done online, many brands are caught not fully understanding…
The most common question asked by brands is what type of budget they require to market their brand and skin care products, as well as what tactics are used. Marketing skin care products is a comprehensive approach. It requires a set of marketing tactics working simultaneously for best results. The skin care industry is a…
