Welcome to the Conversion Optimization Blog at Illumination Consulting, your go-to resource for mastering the art and science of turning visitors into customers. In the highly competitive digital marketplace, optimizing conversion rates is crucial for maximizing your marketing ROI and achieving sustainable growth. Our blog provides expert insights, actionable strategies, and the latest trends to help you boost your conversion rates and drive business success.
Learn effective strategies to improve your website’s conversion rate. Our posts cover:
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Website speed is critical to not just customer satisfaction, conversion rates, but also search engines. Google places much importance on loading speeds of pages. If you don’t believe speed makes a difference, think again. A single 1-second delay when loading website pages, can cause over 10% fewer page views, 15% decrease in customer satisfaction, and…
Website design for ecommerce websites is very different than other website designs. With ecommerce, website design is about getting the visitor to shop and to the checkout as fast as possible. For ecommerce sales, these website design tips are results oriented. Online shoppers have expectations when it comes to conducting shopping with ecommerce websites. Often,…
There are many ecommerce website designs that do not produce the desired results. It is often the combination of several areas that cause an online store to perform poorly or not all. Often, it starts with the home page of a website. For e-commerce websites, the home page is critical. Here are some design best…
How do you really increase sales through content? Content marketing has been over the last couple years at the forefront of marketing and sales efforts. How is this really done though, increasing sales through content marketing efforts. Content is considered any text created such as blog articles, social media posts, white papers, testimonials, case studies,…
The most asked questions by entrepreneurs and business owners that sell online is “how do you drive online sales?” It is a frequent question asked by start-ups and established companies. It seems that many are not sure what to focus on and how to allocate their resources to take the proper action to generate more…
These days it is no longer about the bells and whistles with website design, but more about keeping the website accessible, secure, up-to-date, results-oriented, and simple. Part of website design is also choosing the proper technology applications to support the websites administration areas and added features. To help companies and entrepreneurs, here are some ways…
Regardless of the size of company or industry, generating leads is a necessity. To acquire customers and clients, a business must find the right methods to generate leads online. Luckily, there are many different ways for generating those leads a company needs to acquire customers and grow. These methods to generate leads online work and…
Not every method to improve online sales has to be expansive or complicated. There are some easy ways to improve online sales with e-commerce websites. Regardless of product sold or industry, online retailers are always looking to improve customer service and online sales. Some efforts are costly and take time. Other efforts are free, inexpensive,…
E-commerce websites have to be designed and developed in certain ways to produce sales. Several areas of an e-commerce website are critical to conversion and sales efforts. One often overlooked such area are the product pages. To assist online retailers, here are 7 best practices for e-commerce product pages to increase sales. Practices for E-Commerce…
Regardless of size of company, many organizations make mistakes with their e-commerce website design and development. This negatively impacts search engine rankings, site traffic, and online sales. For better online retailing results, avoid these 7 most common e-commerce mistakes. Many different elements of a website or marketing campaigns can cause the lack of results and…
