There are many designers and developers who create e-commerce websites for clients that do not produce business. They are capable of clearing sales and are technically sound. They just are not proper retail websites. Increase sales through proper retail website design practices.
Not all websites are the same. Often, websites are not performing well because they have not been developed with a more comprehensive approach. A retail website must incorporate the requirements of the user, consumer, marketer, and sales. To shed some light on this, here are some proper retail design tips.
Easy to navigate the retail website is critical.
Nothing annoys a potential shopper faster than confusing retail websites. For a retail website to produce sales, shoppers must be able to find what they are looking for. Fast and easy to use navigation structures and design accomplish that. Retail features and main product navigation should be easily accessible on every page.
Home page real estate is most important.
The home page is the most important page of the entire website. This is due to the fact that most visitors experience starts on the home page. Marketing campaigns also utilize the home page in critical ways. Search giants such as Google also place much emphasis on home pages. The fact is, the home page real estate is most important. Retailers must use it wisely.
Optimized website pages produce better results.
Retail websites must attract shoppers. To attract shopper’s websites must be marketed. Retailers can accomplish this through paid advertising or organic search marketing such as SEO (Search Engine Optimization). Organic search marketing and SEO are an important aspect of successfully generating online sales.
Clean product pages convert higher.
Clean meaning not cluttered store pages convert higher, producing more sales. These store pages should be minimalistic in design. The focus should be the image(s) of the product being sold. The description, price, and reviews are secondary. There should not be anything else distracting the shopper.
Use quality and multiple product photographs.
Many retail websites use a single photo of the product Never showing it from other angles or larger. This is not sufficient enough for consumers these days. They expect better quality photography and multiple per SKU. These product photos should be of professional quality.
Display product reviews for every product sold.
Retailers should make an effort to reach out to customers and offer incentives for them to publish their product reviews on retailer’s website. Furthermore, retailers should offer incentives to customer to publish reviews on third party websites as well.
