Consumers are much more intelligent with big data and the increased ability to research online a vast amount of product information, customer reviews, and ingredients used. Since the “cat is out of the hat” so to say, ingredients have been in the spotlight and the average consumer is well educated about them.
Brands have been taken advantage of this trend and have started showcasing certain ingredients meeting the consumer demand and industry trends. Natural ingredients have been the primary focus of the skin care industry when marketing skin care products as well as formulating them.
Brands have used product design services or have internal laboratories to formulate natural based skin care products. These products such as facial cleansers, skin lotions and creams, as well as shampoos and so on have natural ingredients as an active ingredient showcased such as aloe, lemon, blueberry, cranberry, etc.
Skin Care Product Ingredients Matter
More and more consumers are researching product ingredient labels before making purchases. What ingredients do your skin care products contain? If the list includes synthetic chemicals that the average person has difficulty pronouncing, the time has come to make a change. Switch to skin care product lineup that includes natural items designed to enhance the skin naturally. Berries, bark, seeds, natural extracts, essential oils, and marine substances are some of the many natural substances that are beneficial to skin.
Consumers use soap, shampoo, conditioner, body wash, shaving cream, facial cleanser, moisturizer, and other products on a daily basis. They are now realizing that chemicals are the main ingredients of many of these. Though the U.S. Food and Drug Administration regulates cosmetic products, it has reportedly banned only nine ingredients. Compare this to the more than 1,100 cosmetic ingredients controlled or banned in the European Union and it becomes clear that a change in raw materials is needed.
Natural Skin Care Products Aid The Environment
Manufacturers of new natural ingredient based skin care products are not just conscious with the health of their product consumers, but also aid the environment. Products tend to be animal cruelty free, fair trade, and natural or/and organic ingredients used in the formulations.
Environmental stewardship involves taking responsibility for the condition of consumers and the planet. Manufacturers have an obligation to prevent the world from becoming uninhabitable by not using harsh chemical in products, packaging, and formulation processes. Those who are the most environmentally conscious help to make it a better place by using only natural, renewable ingredients and packaging products ways that reduce or eliminate environmental waste. These extra steps have a big impact on consumers who want to purchase only eco-friendly products.
Marketing Skin Care Products Through Natural And Environmental Consciousness
When advertising skin care products, most companies promote the benefits of active ingredients. Those who are now offering natural skin care products have begun advertising the ingredients themselves, revealing how these are taken straight from nature and are not chemically processed before being included in cleansers, creams, lotions, and more. Consumers feel comfortable with these natural products due the ingredients. They are more likely to purchase them.
Environmental consciousness has quickly become a way of life. Skin care product manufacturers must embrace this mentality if they want to remain competitive. They should think green when doing everything from product design, formulation, and marketing skin care products. Consumers will thank conscious brands by purchasing their products instead of the potentially harmful chemical versions sold by the competition.
