Welcome to the Online Business Blog at Illumination Consulting, your comprehensive resource for insights, strategies, and tips to successfully start, grow, and optimize your online business. In today’s digital-first world, establishing and managing an online business presents unique opportunities and challenges. Our blog is dedicated to providing you with expert guidance and practical advice to help you navigate the landscape and achieve your entrepreneurial goals.
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Shopping for consumer products has been moving online, which is why many store sales are stagnating. Established retailers realize their business will come from Internet sales moving forward. Here are some online retail tips for consumer products that can assist retailers with their e-commerce websites and sales. Most retailers have an online presence and e-commerce…
Many believe that email marketing is something out of the past long gone. This believe is mainly around due to the many spam emails that bombarded most of people over the years. In many cases this can still be true. Even though software and anti spam blockers have gotten much better. Email marketing, as “spam”…
Many entrepreneurs and businesses are not fully aware that there is a critical choice one has, when deploying online stores through e-commerce solutions. E-commerce websites are always powered by an application that manages all the functions and features. This application for e-commerce websites can be free (open-source) or leased by a third party provider. A…
Online retail sales are predicted to grow by up to 10%. This is significant since traditional retail is expected to grow by less than half of that. In order to benefit from this massive online growth, retailers must start optimizing the shopping experience for their customers. Here are simple tactics to increase e-commerce sales. To…
Online retailing relies on generating plenty of website traffic to the brand’s e-commerce website to convert as many site visitors as possible into shoppers and loyal customers. Retail SEO marketing factors are hard to ignore, which is why most successful online retailers have robust Search Engine Optimization (SEO) campaigns. What contributes to optimal rankings in…
After working with online retailers for over 10 years now, one of the key questions remains the same asked by brands, clients, and retailers. Why is SEO so critical and important to e-commerce websites and retailing online? To answer this, we have listed here the top SEO benefits for online retailers. Every year over 100…
The most asked questions by entrepreneurs and business owners that sell online is “how do you drive online sales?” It is a frequent question asked by start-ups and established companies. It seems that many are not sure what to focus on and how to allocate their resources to take the proper action to generate more…
Starting out or as a smaller business it is easy to get discouraged with lack of sales. One can quickly feel frustrated when sales are down or do not exist. When websites do not have enough traffic or retail stores enough foot traffic, the questions often is the same. What can be done to improve?…
E-Commerce marketing is a challenging subject to discuss due to the complexity of online marketing methods and e-commerce ventures. There is just a vast amount that could be covered to have a more comprehensive look at what works and what does not for e-commerce websites. We have listed here 10 unstoppable e-commerce marketing tips to…
If you sell products through e-commerce on the Internet, you have thought about how to sell more of them online. There are many things that can be done to stimulate and increase online sales for just about any type of product and industry. The art of selling online is an ongoing process for best results.…
