E-Commerce marketing is a challenging subject to discuss due to the complexity of online marketing methods and e-commerce ventures. There is just a vast amount that could be covered to have a more comprehensive look at what works and what does not for e-commerce websites. We have listed here 10 unstoppable e-commerce marketing tips to help out with e-commerce marketing.
Regardless of what type of products is sold and size of company, these tips are unstoppable with e-commerce marketing when deployed and managed properly. Even new start-up e-commerce venture can benefit from these marketing tips. For better chances at success, a business should certainly review these to see if their online operations can be improved upon.
1. Create and launch Content marketing campaigns.
For e-commerce websites to attract potential customers and gain visibility to a desired audience, content must be created and published. Content about the brand, products, offerings, and other relevant topics.
2. Use monthly Newsletters for Email marketing campaigns.
Email marketing is the bedrock of e-commerce marketing. Proper monthly Newsletters to a quality email database of customers and potential customers can quickly increase online sales for an e-commerce business.
3. Have a diverse Social Media presence.
To be effective on social media, e-commerce companies should diversify their presence. Depending on the target audience, certain social media channels may be better than others. Business must pick the right channels for best results.
4. Offer Freebies to stimulate online sales.
Online shoppers love deals and getting something for free is unstoppable and hard to beat. E-commerce companies may want to consider offering gifts and free items to reward best customers and people who sign-up, or participate in some way or shape.
5. Incorporate Loyalty Programs with online customers.
To stimulate repeat business, e-commerce companies should incorporate loyalty programs with online customers. It drives sales, improves customer service and loyalty. This is especially important in competitive markets.
6. A/B test checkout process and shopping pages.
To improve e-commerce sales, A/B testing is often necessary. Simply put, seeing what works better and constantly making adjustments for improvement such as the use of colors, location of features, wording, and other elements that can be optimized.
7. Use Responsive Design website development.
All e-commerce websites must be Responsive Design now. This means that they are developed in HTML5, which makes the websites mobile-friendly. In other words, the website is properly visible across all major devices such as tablets, smart phones, and computers.
8. Take advantage of video marketing tactics.
Video marketing is the future for e-commerce. YouTube is the second largest search engine in the world and Google displays video results on top of their pages. Videos can be used for product reviews, customer reviews, instructional videos, best practices, and other marketing video topics.
9. Up-sell and cross-sell products on shopping pages.
It takes the same amount of resources to attract a website visitor through marketing tactics and sales efforts. Why not have them buy multiple items. Larger e-commerce operations are great at cross selling and up-selling. Suggesting related products and add-ons.
10. Give customers incentives to produce reviews.
Product reviews are a critical component of converting a website visitor into a customers and shopper. Product reviews are unstoppable with online shoppers. Online consumers simply pay a lot of attention to what other people that have bought the product say about it. They are influenced by other customer product reviews.