Welcome to the Online Business Blog at Illumination Consulting, your comprehensive resource for insights, strategies, and tips to successfully start, grow, and optimize your online business. In today’s digital-first world, establishing and managing an online business presents unique opportunities and challenges. Our blog is dedicated to providing you with expert guidance and practical advice to help you navigate the landscape and achieve your entrepreneurial goals.
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Running e-commerce stores and websites successfully is not an easy task. Depending on industry, some are much more difficult to succeed in. There are a myriad of complexities to choose from, when getting started. Entrepreneurs and investors often make lots of mistakes along the way. Making mistakes often brings lots of lessons, but can be…
As intimidating as online marketing can be for small business and start-ups, it is also where small businesses can compete against much larger companies. This is true even within the same industries. While spending budgets do influence some areas of online marketing, such as paid advertising (Pay Per Click), on the Internet every company has…
The product pages of e-commerce websites are critical to generating sales and conversion rates. Many online retailers invest into landing pages and home page designs, which are very important but not a reason to overlook product pages. Product pages of online stores can be highly optimized to improve sales and conversion. A business can create…
For any type of small business, competing online with larger competitors with greater resources can be a daunting task. These larger brands have much more robust websites, larger marketing budgets, and aggressive sales efforts. Brands that have created successful online retailing models tend to have several things in common. In other words, given that the…
There are many common practices and marketing tactics that can increase website traffic and online sales for e-commerce websites. The question that many entrepreneurs and companies ask often is what else they can do to improve e-commerce sales. Common practices are often used to increase website traffic and online sales such as Search Engine Optimization…
To improve online sales with e-commerce stores, websites must receive more traffic and have higher conversion rates. The challenge for most e-commerce websites and companies is how to get higher conversion rates. It is challenging enough trying to receive more traffic. Marketing e-commerce websites to increase traffic can be a difficult journey, especially for competitive…
Browsing online from Website to Website is a colorful experience. The Internet in general can be a very colorful place. Successful websites use color very strategically, as many professionals have done for years. Television and magazines know the importance of color to evoke reactions and responses from their audience. Website design is not immune to…
To succeed online with e-commerce websites, it takes lots of resources and effort in marketing, advertising, and growing a business. This is after initial investments have been made to get proper website design and e-commerce solutions. To have the right conversion rates and produce sales, shopping cart mistakes that cause declines in sales should be…
A business and e-commerce website owners do not like to see their online sales drop and decline. At times, this is due to more organic reasons such as tax season, spring break, Christmas, Thanksgiving, and so on. Major times during the year that influence online shopping. At times, it is less the external condition, but…
Bounce rate is often a term used by professional marketers, but also many website owners and businesses are aware of it. Why is the “Bounce Rate” so important for websites? Well, it is a metric used to determine how man people jump right out of visiting a website. In other words, it is measuring the…
