Welcome to the Online Business Blog at Illumination Consulting, your comprehensive resource for insights, strategies, and tips to successfully start, grow, and optimize your online business. In today’s digital-first world, establishing and managing an online business presents unique opportunities and challenges. Our blog is dedicated to providing you with expert guidance and practical advice to help you navigate the landscape and achieve your entrepreneurial goals.
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Having an effective website takes a comprehensive approach. It really isn’t enough to launch a website with some text, images, and think this will do the job. For a business, websites are a critical asset to the company as long as they do what they are intended too. A business website that performance well is…
The e-commerce business and market is vastly complex and ever changing, but even with these variables there are some sure ways for increasing e-commerce website traffic. The online market place is growing worldwide. The world of e-commerce is expanding quickly. Many online retailers compete within vertical markets for customers and business. Online retailers certainly think…
Running an online business or operating e-commerce websites can be very lucrative and a complicated. The complexities of operating an e-commerce business are what often drive investors and entrepreneurs to leased e-commerce solutions. Regardless of setup, owning the e-commerce website or leasing it does not change the work of marking and advertising online stores. Some…
With an online business and e-commerce websites, mistakes with website design can be costly and crippling to a business. There are many individuals and companies that claim to have the proper skills to design and develop websites, but this is not always the truth. Often investors and entrepreneurs fail to hire the right staff to…
Running e-commerce stores and websites successfully is not an easy task. Depending on industry, some are much more difficult to succeed in. There are a myriad of complexities to choose from, when getting started. Entrepreneurs and investors often make lots of mistakes along the way. Making mistakes often brings lots of lessons, but can be…
As intimidating as online marketing can be for small business and start-ups, it is also where small businesses can compete against much larger companies. This is true even within the same industries. While spending budgets do influence some areas of online marketing, such as paid advertising (Pay Per Click), on the Internet every company has…
The product pages of e-commerce websites are critical to generating sales and conversion rates. Many online retailers invest into landing pages and home page designs, which are very important but not a reason to overlook product pages. Product pages of online stores can be highly optimized to improve sales and conversion. A business can create…
For any type of small business, competing online with larger competitors with greater resources can be a daunting task. These larger brands have much more robust websites, larger marketing budgets, and aggressive sales efforts. Brands that have created successful online retailing models tend to have several things in common. In other words, given that the…
There are many common practices and marketing tactics that can increase website traffic and online sales for e-commerce websites. The question that many entrepreneurs and companies ask often is what else they can do to improve e-commerce sales. Common practices are often used to increase website traffic and online sales such as Search Engine Optimization…
To improve online sales with e-commerce stores, websites must receive more traffic and have higher conversion rates. The challenge for most e-commerce websites and companies is how to get higher conversion rates. It is challenging enough trying to receive more traffic. Marketing e-commerce websites to increase traffic can be a difficult journey, especially for competitive…
