Running an online business or operating e-commerce websites can be very lucrative and a complicated. The complexities of operating an e-commerce business are what often drive investors and entrepreneurs to leased e-commerce solutions. Regardless of setup, owning the e-commerce website or leasing it does not change the work of marking and advertising online stores.
Some online markets are much more competitive, which makes it more expensive and harder to gain market share for those niches. As an online retailer, there are a vast amount of tasks that have to be properly accomplished and managed to achieve online success. To help online retailers, here are 5 e-commerce business tips not to ignore.
5 E-Commerce Business Tips Not To Ignore
1. Monitor website traffic and analyze for improvements.
To ensure that a business provides the best possible shopping experience in an e-commerce environment, the business must monitor their website traffic and analyze it for improvements. Flying blind with an online business is never advised. Measuring conversion rates is a great indicator of the status of a website. Tools such as Google Analytics and Webmaster Central are essential for analyzing e-commerce websites and measuring results.
2. Deploy A/B tests on most important e-commerce pages.
A/B testing is critical with e-commerce websites. It involves two versions of a specific website page being tested to see which has better results and why. The A version is the control and the B version are always the different version being tested. Each page basically receives live traffic so that a online retailer can measure conversion rates with each version. Increasing conversion rates is very important for e-commerce websites to improve profitability.
3. Setup Google Analytics e-commerce tracking properly.
Google Analytics can be complex for some online retailers and e-commerce owners, but it is not to be ignored. Google e-commerce tracking enables online retailers to use their revenue numbers within the Analytics system to allow to see how much revenue is generated from each of the website traffic sources. This enables an online retailer to more efficiently allocate marketing budgets and improve return on investment.
4. Reduce website bounce rates to increase online sales.
Not all traffic is the same. Actually it is quit the opposite. The quality of the traffic will have much to do with conversion rates and lowering the bounce rate of a website. With Google Webmaster Central, online retailers can review under what keywords the website is being found. More specific and applicable keywords will yield better quality traffic. Online retailers must review their organic traffic and keywords to reduce bounce rates due to lower quality traffic.
5. Improve shopping pages and checkout process for customers.
Online retailers that want to improve profitability with e-commerce websites must improve their shopping pages and checkout processes for their customers. There are many ways to improve a products page, shopping overview pages, and the checkout process. Online retailers should work with experienced professionals to make the necessary adjustments for improvement. Each adjustment can generate a significant amount of more business perpetually.