Welcome to the Online Business Blog at Illumination Consulting, your comprehensive resource for insights, strategies, and tips to successfully start, grow, and optimize your online business. In today’s digital-first world, establishing and managing an online business presents unique opportunities and challenges. Our blog is dedicated to providing you with expert guidance and practical advice to help you navigate the landscape and achieve your entrepreneurial goals.
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Most people are able to start some type of online business. Regardless of industry, there are certain rules that when followed the chances for operating a successful online business increase drastically. Many people start websites and online ventures, but fail due to a lack of experience operating online operations, websites, and marketing. Running an online…
The holiday season is here and retailers and businesses are competing for the holiday shoppers and consumers. A shopper has many options these days from brick and mortar stores to e-commerce websites with online stores. In many cases, shoppers do their research online and purchase right away or visit a store afterwards and purchase. Either…
Businesses that want to increase their button lines must start selling online through e-commerce. With more consumers shopping online than ever before, companies must embrace selling online. Regardless of type of business, companies should start selling online. Whether it’s operating an online only store, or adding an e-commerce website to an existing brick and mortar…
Choosing a results oriented domain name from what is available takes a comprehensive approach. The domain names should not be more than 2-3 words, keeping length in mind. A proper domain name can not just generate more leads and sales, but be a key asset to the brand and growth of a business. For an…
There are several different ways of starting a business and website. Making money online can be accomplished in multiple ways. Most businesses that make money online fall within these below business models. Some business models involve more work than others, but also yield potentially larger profits. The strategy of growing a business and also expectations…
Entrepreneurs and companies are expanding operations and market share online these days. An online business and retailing online can be a little complex when coming from a more traditional brick and mortar business. There are several areas of a business that will be different when starting and managing an online operation and venture. The online…
Strong competition by online retailers has individual entrepreneurs and companies on the run to improve and increase marketing efforts, online sales, and websites. The online retailing industry will continue to evolve over the next couple years as mobile commerce continues to grow and retailers improve their online targeting, personalize shopping experiences, and customer service. Online…
In our global and mobile culture, shopping online is becoming a standard practice. E-commerce websites and the mobile commerce industry is changing and becoming more fragmented. The global expansion of the Internet has considerably contributed to the transformation of store transactions and product purchases. E-commerce, or electronic commerce, largely means buying and/or selling products through…
Long gone are the days when starting a business online was only possible to large enterprises and entrepreneurs with large budgets. These days, anybody can start a home-based online business. Making money from home and being your own boss has lot of appeal to people. Most people fear what to start and how to go…
The skin care and beauty industry has aggressively moved much of their focus on online sales and retailing online. What has been the cause of this shift by brands over the last couple years? Skin care consumers are flocking online to research and purchase skin care products. There are several reasons for this trend, which…
