The holiday season is here and retailers and businesses are competing for the holiday shoppers and consumers. A shopper has many options these days from brick and mortar stores to e-commerce websites with online stores. In many cases, shoppers do their research online and purchase right away or visit a store afterwards and purchase. Either way, being visible online is becoming a necessity for retailers.
For a business to generate sales during the holidays, it must be visible to the masses that are flocking online to research, compare prices, and get ideas. Brands and retailers that have a trustworthy and well-established e-commerce websites and online stores can benefit the most from the holiday season.
To improve retail efforts during holiday seasons, here are 10 tips to increase online sales during the holiday seasons. These are some of the best methods and ways to improve sales conversion, especially during the holiday seasons.
5 Tips To Increase Online Holiday Sales
1. Dress-Up the Website Design
Websites that are reflecting design elements of certain holidays perform the best during holiday sales seasons. Around Valentine’s Day, red colors, hearts, and love elements, around Halloween, orange colors and ghostly designs. Of course, around Christmas the colors are green and red with Santa designs and Christmas trees. Websites that mirror these trends and dresses up tends to have higher sales conversion rates.
2. Use Social Media
Social media can become a lot of work for retailers during the holiday season and in general. The key is to focus on a couple key social media channels and fully utilize them during holiday sales season, while maintaining more of a modest presence on others. Social media allows retailers to target very specific audiences and demographics with ads and offers. This is a key advantage, retailers cannot ignore during holiday seasons.
3. Offer Incentives
To increase online sales and orders, retailers can offer incentives during the holiday season. In the matter of fact, it is by now pretty much expected by consumers. Consumers go online to find deals and take advantage of promotions and sales. Websites that offer such incentives such as free shipping and discounts, see traditionally the highest number of sales. E-commerce websites that offer incentives and display them well throughout their website tend to have higher sales.
4. Share and Give Back
Contributing to causes is a noble act on it’s own. Companies that make an effort to contribute with every sale, not just do something noble and good, but motive the consumer to do the same. Shoppers during the holiday season will buy from a retailer that supports a cause over someone that does not, given a choice. It can help a website’s PR campaigns, but also online sales to support their causes of choice with small sales donations.
5. Send Seasons Greetings
Companies that want to increase their sales during holiday seasons should send greetings during all major holiday seasons. Consumers that receive holiday greeting cards with discount codes will more likely go online and shop. Consumers should receive eCards and mailed postcards, with offers and updates by the brand and company. The future communication method will be video messages to consumers by brands. Regardless of method, a holiday message is an effective way to improve holiday sales.