Retail web design is not the same as regular websites. Retail websites tend to have ecommerce which are online stores. Websites created for online commerce are more complex. They offer many more features and functions. Design also is much more important with retail websites. Retail web design is much more carefully created. After all, it highly influences online sales. Answered here is how retail web design produces online sales for brands.
Brands that wish to increase online sales should start with their ecommerce website. Sure, marketing and sales tactics are critical and a cornerstone of online success. The website itself is just as critical. Retail web design is much more specific and strategic. In the design process, much more is considered and integrated, when done right. Retail websites done by individuals with lack of experience often fail. Professional services for these types of websites produce better results. Brands should work with experts who have plenty of experience with ecommerce websites and design for them.
There are numerous ways to improve a retail website. Some of these are common sense and other less known. This is how retail web design produces online sales. They are created with the consumer in mind. The consumers and target audience often influence the design of a site. Here are the most common ways to improve ecommerce websites for retail brands.
Retail Blog and Writing Articles
This cannot be stressed enough! Almost all retail websites should have an active blog. This blog should be well maintained. This includes frequent posts (5 times per week) with well written articles. These articles should be relevant, unique, and quality driven. Blog articles should also include images, a video, and links to key pages of the site.
Products and Writing Product Descriptions
Many retailers rush this process or believe only key information should be displayed. This is not correct! Consumers are more trusting with well written product descriptions. These product descriptions must be uniquely written and offer all the required details and information. Product and customer reviews should also be well displayed on product pages.
Customer Service Access and Features
Even though it is online shopping, consumers want to see contact details. These details should be well displayed across most pages. Such details should include phone number, email, and if possible, a live chat feature for best results. These features should be well visible and across all pages in the same area for convenience.
Test Pages, Analyze Results, Make Changes
Retailers should test their website pages for conversion improvements. Then, analyze the results of these tests and make necessary changes to improve. These tests are called A/B tests. They should be run on a regular basis. Many adjustments are minor such as colors, shapes, page location etc. Marketing services by experts often provide these services.
Offer Frequently and Various Types of Incentives
Online shoppers look for deals. Conversion rates increase when consumers have incentives. It is simple, retail brands should give frequent and diverse incentives. This motivates various of shopper types to buy. Incentives can be discounts, freebies, giveaways, specials, seasonal deals, packaged deals, and so on.
Retail Sites Should Not Be Cluttered
When ecommerce websites are cluttered and busy, they do not perform as well. For best results, retail sites should not be busy ore cluttered. Simple and clean designs. Too many distractions have a negative impact on generating online sales. Web pages should be well structured.
Review and Improve Site Navigation Structure
The navigation of a website is important. This is especially true for ecommerce websites. Site visitors do not like to be lost or confused. Having a clean and simple website navigation is just good customer service. A well architected site navigation can support repeat business, better service, and sales.
Shorten and Simplify Ecommerce Checkout
The checkout of an ecommerce website should be short, simple, and easy to use. To improve conversion rates and online sales, retailers can see about improving their checkout procedure. Often, online store checkouts can be customized and improved upon. It is good business to review it and see if improvements can be made.