Worldwide, the skin care industry has a total value of $148.3 billion. The industry has grown at about 6% a year, judging by the global skincare market data. This growth has been consistent since as far back as 2012. Not only that, but experts predict the same growth well into the future. Going at the same rate, the industry should reach $189.3 billion by the year 2025. This offers lots of opportunities for skin care brands to gain market share, customers, and profits. Skin care brand marketing to increase sales and market share is a smart investment.
A few brands dominate the American market. The most popular skin care brands in the United States are Vaseline, Bath & Body Works, Neutrogena, Olay, and others. But worldwide, L’Oréal sits firmly as the biggest name in the skin care industry. Here are some more interesting skin care industry facts, brands may enjoy knowing.
- The global skin care industry is worth $148.3 billion.
- With $27.2 billion in annual sales, L’Oréal is the top beauty company in the cosmetics industry.
- Women in the US spend an average of $3,756 on cosmetics every year.
- The sun’s UV rays account for 80% of skin aging.
- The global organic skin care market is to reach $ 54.4 billion by 2027.
- The anti-aging cosmetics market size will reach $60.26 billion by 2026.
- In the United States, over 670,000 people work in the beauty services sector.
To increase sales and market share, it is necessary to invest into digital marketing services. Marketing services such as SEO (Search Engine Optimization), Social Media Marketing (SMM), Video marketing, Blogging, Infographics, Before and After images, case studies, and so on are necessary to succeed online. Some paid advertising is required as well, but most be applied strategically. There is much to consider. A strong presence is required in Google and with social media these days. A comprehensive approach is necessary to be successful online as a skin care brand. Simultaneous efforts with marketing tactics yield the best results.
Speak to a skin care brand marketing expert about your business. Find out what options you have, requirements, and other important details. Skin care business consulting service are available as well for brands that want help. Skin care marketing services too to get started with properly marketing skin care brands. There are experienced industry professionals, who can quickly step in and start providing the support.
There are many benefits to marketing your skin care brand and products. Find out and talk to an expert. Working with professionals who do not require management, or a learning curve delivers immediate results. Measure results are quickly gained through the assistance of experts. They can structure campaigns, manage them, find vendors as required and more. It is also a great way to avoid costly mistakes and pitfalls. There are vast number of benefits when working with industry knowledgeable people. Find out for yourself. Schedule a call to discuss your business and brand. Find out cost, benefits, and more. Get an evaluation, reports, analysis done, and more. Skin care business consultants for example can discuss much with clients. Learn what is required to be successful online.