According to the latest annual statistics from the American Society of Plastic Surgeons, nearly $16.7 billion was spent on cosmetic procedures in the U.S. in 2020. This provides lots of opportunity for plastic surgeons. Also, there is a big incentive for plastic surgery marketing benefits to consider. Marketing can drastically transform the business of a plastic surgeon. There are many benefits to consider, as well as business growth from it. These days, most new business next to referrals is gained online through websites and marketing. Many people look online for procedures and cosmetic surgery.
Cosmetic procedures can help improve your appearance and boost your confidence. In recent years, more people have embraced the benefits of plastic surgery. Plastic surgery has become more common for men, but women still represent most patients. 92% of all cosmetic procedures in 2019 were performed on women whereas 8% were performed on men. Women underwent 1.5 million surgeries and 13.4 million minimally invasive treatments compared to 211,000 surgeries and 1.1 million minimally invasive treatments for men.
Digital marketing tactics are one of the most efficient ways of promoting a business in today’s digital world. Plastic surgeons need to invest into modern marketing strategies. Avoiding outdated methods of plastic surgery advertising and opting for digital marketing. The benefits are hard to ignore. Plastic surgery marketing helps to draw in new customers by boosting awareness for their plastic surgery or cosmetic surgery services. In the last few years, plastic surgery marketing has evolved into internet marketing almost completely. Presently, most people seek the services of plastic surgeons to improve or correct a vast array of cosmetic problems.
Here is a look at a few interesting online trends. These are some facts that plastic surgeons should consider when investing into digital marketing services. Marketing services are now a critical aspect of doing business as plastic surgeon.
- 1 in 3 American adults go online to find information about a particular medical condition
- 57% of patients look for information on plastic surgery online
- Social media photo sharing led to a 31% increase in requests for surgery
- 77% of patients actively use search engines such as Google, Bing, or Yahoo to look up health conditions
- 76% of patients go to hospital sites to look for health related information
- 52% of patients visit health information sites, such as WebMD
The online reputation of your cosmetic surgery practice is critical to the success of your practice. The first thing a potential patient will do is scrutinize your online reputation. She or he simply must visit Google and type in “your name + reviews” to find out what is being said about your practice online. Brand reputation is an important element of online marketing. Marketing services such as SEO (Search Engine Optimization), Social Media Marketing (SMM), Video marketing, branded image designs, blogging, website copy, before and after, customer reviews, and more supports plastic surgeons’ business. Speak with a business consultant through consulting services about your business. Or call and talk to a marketing expert about marketing services for your plastic surgery clinic. You have options to improve your online presence. Plastic surgery marketing benefits are hard to ignore.