The retail industry is going through hard times these days. Search impressions for retail products are drastically down. The consumer base is spending money on mostly essential products. The economic status is forcing consumers to be more frugal. Retail companies that want to improve results must pay attention to key areas. One of those areas is the ecommerce website. They are critical to generate site traffic, convert it, manage sales, and repeat business. There is an ecommerce website design process that can drive results.
Not all websites are the same. This is especially true with ecommerce websites. They are more complex, feature rich, often larger. Attention must be paid to all the details. Otherwise, the results will not yield. There is a process when creating or optimizing existing websites. With ecommerce, you must ensure it is fully optimized and properly designed and developed. There is much to do accurately to drive results. Websites that lack these elements produce poor results. Regardless of industry, these elements are necessary for best results. Quality-driven ecommerce websites get much more out of marketing and advertising campaigns.
Ecommerce Website Design Process
The process is key to a website that produces results. There are important elements within the process that address critical aspects of successful websites and online stores. Here are the most important areas:
Ecommerce Home Page
The home page is very important. It is the most popular landing page. Meaning most visitors will end up starting their experience on the home page. In addition, organic search marketing results depend on the home page (and other key pages) to be correctly structured, optimized for search engines such as Google, and content rich. There are many areas and sections that must be part of the home page such as:
- Product Scroller with shopping ability.
- Call to Action with incentives featured.
- Lots of text. 1800-2400 words combined.
- Customer service and contact information.
- Product Review and customer testimonials.
- Blog articles – most recent published.
These areas must all be incorporated within the home page design for the ecommerce website. The text must include all the keywords that the website should be ranking for in search results of search engines such as Google.
The navigation of any website is important. This is even more so with ecommerce websites. Shoppers or potential shoppers will only click 1-2 times before loosing interest. If the website forces them to click multiple times to see what they are looking for, the conversion and effectiveness go down. Navigation must enable the site visitor and consumer to find what they are looking for quickly. Effectively letting visitors navigate without getting lost is critical to online success.
All website content is important, but ecommerce site content I much more critical. The ecommerce industry is a highly competitive market. Not all categories but most. Ecommerce websites that have insufficient content have very little chance to get indexed by Google, grow site traffic, and generate sales. Content is king! Content is all website copy, images, videos, visual graphics that communicate messages to visitors, and more. It is wise to invest into quality drive, unique, and relevant ecommerce content.
Ecommerce Shopping Pages
The actual shopping pages of an ecommerce website are important as well. Eventually, the site visitor lands on product pages. Here you either gain a customer or not. These pages must be properly architected to deliver best results. Each product must have plenty of photos, all the product descriptions, and details must be present. Shopping functionality and features should be clearly visible. Customer service contact information must be clearly visible as well.
Ecommerce Blog Posts
A blog is a highly impactful tool for ecommerce websites. It is the reason; most ecommerce websites have a blog now. Blog articles generate drastically rankings for ecommerce websites in search results. They get an ecommerce website page indexed by search engines. They increase ecommerce website traffic. Earn trust, credibility, and more for the ecommerce brand. The benefits are vast regarding ecommerce blog posts. Companies that publish many blog articles experience better results.
There is much that can be done to improve the results of ecommerce websites. The ecommerce website design process is important to follow. To increase online sales, improve the ecommerce website. Speak to an expert if help is required. Advertising agencies and marketing companies can assist. Experienced ecommerce website design services can ensure proper websites for retailers and companies.