Bad and poor quality design can negatively impact websites, brochures, logos, blogs, online storefronts, packaging, and products. Design is a very important element of the skin care industry, a highly visually driven market. Quality skin care design yields benefits and better results for brands.
In the beauty industry design starts with the logo of a company. After a name is decided upon, the logo is the next logical step of forming a skin care brand. Even though there are some better and of course worse brand names, design starts with the logo for brands.
A brand has the option to create the logo in-house, or to contract it out to a professional. Basically a graphic designer or company that offers graphic design services. The logo design process starts usually with a pre-production brief, where questions and answers are discussed.
Skin Care Design with Pre-Production Questionnaires
Quality of design starts with the quality of a pre-production brief and questionnaire. This is a process prior to starting the design phase. It allows shedding light to the details of the objectives, goals, and desired outcome of the skin care design project.
A pre-production brief is in basic form a well-written questionnaire, allowing whoever is designing to get questions answered. Questions are answered about the preferences of the colors, shapes, forms, and other elements of design.
After a designer receives the necessary details, the graphic design phase of a specific project such as a skin care logo, brochure, website, packaging, and blog design process begins.
Quality Skin Care Design
For example, the graphic designer(s) tasked with the project of designing a skin care logo, begins with the first set of compositions. These “comps” are designed based on the pre-production brief of the brand.
In this phase, the preferences are communicated from text to visual images for review. Sets of samples are created by the designer(s) for review to further edit them if necessary. These logos are designed based on information received from the pre-production questionnaires.
A second design round allows a brand to mix and match, like and dislike elements, and details of the first design phase. Out of the second design phase, a third phase is needed to further allow editing for finalizing the project. Here examples of the designs are created out of the feedback from the first set. Most brands, find at this point their final design, are happy with.
Quality Design Gets Better Results
In a visually driven industry such as the beauty industry, a skin care brand must have quality branding to excel. The skin care industry is a very competitive market, regardless of design preferences; quality is a “Must” for branding.
Quality graphic design gets better results for skin care brands in various ways. It starts with the logo, which is in essence on everything a skin care brand does. Next, the quality of product package designs, website design, and any other advertising and marketing channel. All parts of communication, which have a visual graphical design element, the quality of design influences the results.
