In today’s competitive beauty market, skin care brands compete against each other in a multitude of ways. Manufacturers and marketers of skin care products go up against each other in formulations, ingredients, niche vertical markets, advertising and marketing effectiveness, public relations, price points, and also packaging designs.
Brands have to invest much more thought into their packaging choices to attract the desired consumers these days. There are many primary and secondary skin care packaging choices available to brands, mostly driven by technology and consumers. Changes such as the use of recycled and green materials and/or processes have had much influence over the years. Many consumers and brands prefer the use of recycled and or green packaging.
Creating skin care packaging designs that sell products is a comprehensive approach. Several points have to be considered when designing packaging for the skin care and beauty industry. Here are tips to creating successful packaging designs that sell products.
5 Tips to Creating Skincare Packaging Designs That Sell Products
1. Know Your Customer and Audience
This is probably the most important tip when creating skincare packaging designs. To have packaging that sells products, it has to speak to the desired audience and customers. For example age group would have much to do with the design. A skin care product for an anti aging cream would not look the same as an acne treatment product for a teenager.
2. Information Displayed on Products
Too often the skincare packaging design failed to have the die cuts professionally designed and prepared. This causes the label makers and screeners to create a poorly designed display on the products. Regardless of method, the information must be intelligently organized, readable, and of course within guidelines. Benefits and key elements should be well displayed. Quality designs ensure eye catching display of information on beauty products.
3. Study and Review the Competition
Regardless of which niche skin care product it is, a brand must always study and review the competition. Direct competitors who have similar products and brands that fall within the same category such as anti aging, facial care, and so on. Brands should carefully review and consider their choices knowing what their competition looks like in colors, shape, material, and designs.
4. Consider Sales and Marketing Strategies
When deciding upon skincare packaging designs, sales and marketing strategies are always considered and relevant. A brands strategy and plan for marketing and sales directly influences and can dictate packaging designs. For example, if retail distribution is planned, the packaging design must include bar codes and other elements. Some additional guidelines may apply. Secondary boxes are now a requirement and additional information may be needed on the designs.
5. Incorporate the Bigger Picture
Choosing packaging and creating the design for skin care products should encompass all aspects of the brands future plans. This includes additional products planned, current product line, and any future choices. Packaging design should be uniformed and in family for branding, distribution, and sales purposes. Changing designs can get expansive. Brands should ensure a well thought out strategy that incorporates the bigger picture.
The skin care industry is a lucrative market, where many brands have made a fortune. Packaging design along with the formulation of the products and ingredients chosen, is one of the most critical elements of a beauty business. Beauty packaging design services and solutions should be carefully chosen. Quality designs are critical to the success of a skin care business.
For brands that do not fully understand how to choose the right packaging, material, vendor, and designs can always get help through skin care business consulting services. A knowledgeable industry expert can assist with decision-making and choices. It is always a good idea to avoid costly mistakes and pitfalls. This is especially true when starting out as a new brand.