The beauty industry is unique. It is why skin care packaging matters so much. Skin care and cosmetic customers are very active consumers. They tend to research, study, ask questions, carefully review, and learn as much as possible about the brand, if considering a new product. Given that it is the beauty industry, packaging of beauty products matters. The book is judged by its cover here.
Skin care packaging has to be appealing, attractive, feature rich, and consumer friendly. It also must be convenient for retailers and distributors. Much thought should go into the packing of beauty products. How the branding will be applied is also important. Certain methods require certain material to work such as silk screening.
The material is important. Glass has very different properties as certain plastics. When applying the graphics, the process has requirements that have to be met. Brands should work with professional vendors and understand the differences for best results.
The packaging is the first thing a consumer sees. Also, buyers, brokers, and distributors will not support a brand with cheap and not proper packaging. Packaging is simply an important aspect of creating skin care and cosmetic products. When packaging is done right, a product line has a unifying, quality driven, and appealing look.
Creating Skin Care Packaging Design
It’s important to understand and know the target audience. It is why skin care packaging matters. It has to attract the desired audience. When creating the design, colors and layout on the primary and secondary packaging are important. What is being said is critical too. There is not a tremendous amount of space. Fonts make a big difference too. Brands must decide how to position themselves and have the creative on the packaging represent that.
The design should as well keep in mind the application of the creative. Printing on stickers is different than silk screening or hot stamping. Brands should speak to experts to see what type of options they have. Then, a designer can apply their talent to create a certain brand personality for the skin care or cosmetic company.
Skin care companies that wish new branding and packaging or startups creating theirs for the first time should speak to experienced professionals. This can quickly highlight key areas to consider, what options are available, vendor selection, and volumes. Much can be learned from experts who already have gone through the process many times.