When starting a new skin care website design and development project, brands biggest mistake is most commonly found on their home pages and store pages. These two areas are the most vital and critical for brands. Also, they are the two areas most commonly responsible for poor or lack of sales conversion. The home page…
Existing beauty brands are taking their business online and new skin care entrepreneurs start out online with skin care ecommerce. As a skin care brand, you have to be available to your customers online via e-commerce to be competitive. Even large brands, which dominate the retail distribution channels and shelve spaces with all major retails,…
A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
Skin care businesses that operate online should use ecommerce platforms such as Magento. They should also increase their activity on social media networks. Why? Because these networks are where their prospective customers spend large portions of time. Making ecommerce for skin care successful requires reaching the largest numbers of online shoppers and convincing them to…
Since its introduction in March 2010, the image-sharing social network called Pinterest has become one of the most popular social media platforms. Its user base has grown almost 44 percent in the past five months alone, with more than 70 million people pinning photographs, graphics, and videos on this platform. Pinterest is also a powerful…
