One of the most common statements we hear from our skin care clientele. It is frequently stated by beauty brands that “Our skincare website lacks sales results”. This is true with skin care startups, but also with larger more established brands. There is no shortage of business challenges, but lacking sales is certainly one of the main issues a business in the beauty industry experiences. Then, a brand looks to find a way to overcome it and get assistance. Help often comes in the form of an experienced agency. An industry experienced agency that can quickly step-in and provide the much-required support.
A digital agency with skin care industry experience can review, analyze, and generate all sorts of reports to identify weaknesses and opportunities. Selling skincare products is competitive, but lucrative. As long as efforts produce results, a brand can justify budgets allocated. Do you need assistance with your skincare brand? Professionals can review current efforts and assist with new campaigns. Many beauty companies have entered the market, selling skin care products. The website is a critical part of branding, marketing and advertising, as well as sales. It is the foundation these days of digital communication. So, when your skincare website lacks sales results experts start with the website. Then, marketing and advertising efforts are reviewed, analyzed, and evaluated.
Not all websites are the same. This is especially true with skincare websites. The beauty consumer has gotten accustomed to detailed, content rich, feature rich, high-end websites. Anyone not meeting these expectations does not get far with beauty consumers. In addition, the website must have plenty of call to action, conversion tactics, and incentives clearly displayed in key areas of the website. There is much more. Often critical items are not visible. They have to be identified through applications that run tests on websites. They are site auditing tools such as this site auditing tool by us Illumination Consulting. This is just one of the tools utilized to identify problems with websites but also opportunities.
Working with professionals can quickly clear things up for a beauty brand. The website can be improved, marketing and advertising efforts optimized. New campaigns can be deployed as needed. Consultations can be provided during this entire time. Skincare marketing services can be launched that are properly created. Managed marketing services by skin care industry experts produce better results. The consumer base is familiar, best practices are utilized. There is much to gain from working with an agency with years of beauty industry experience. Individual marketing tactics such as SEO (Search Engine Optimization), Social Media Marketing (SMM), Paid Advertising, and Content Marketing (text, images, and videos) can be assisted with to gain market share, customers, and product sales.
Speak to a skin care industry expert about your brand and business. Find out what options and opportunities exist for your company. Does the statement “skincare website lacks sales results” sound true to your business. If you are experiencing a lack of sales for your skin care business, call us and talk to an expert about your brand, business, and efforts.