Video is extremely effective for any type of business, but especially for retailers. A retail brand has much to gain from videos. A video captures the action of viewers fast. Videos engage our visual and auditory systems, making it much more impactful. Video combines audio and visual stimuli which communicate to our emotional senses. Videos can trigger a range of desire, personal interests, excitement, even humor. A range of emotions that most can relate to. Why video marketing benefits retailers so much? It is the fastest growing content marketing method. Combined with search engine marketing (SEM), it significantly benefits companies such as retail brands. Retailers have much to gain from video marketing services.
Retail brands stay connected with viewers in much more memorable ways though videos. Videos can communicate in meaningful ways to the audience. Videos are touching and can attract massive amount of attention, influence buyers, decision making, and overall boost engagement.
What is the number one reason retail brands should invest into video marketing services? It is simple! Consumers want to see more visual content. People love watching videos. There are other reasons why retailers must utilize videos. See the most important reasons below. Why video marketing benefits retailers so much.
Grows Retail Revenue
Retail brands that use video marketing grow their revenue 48 percent faster on a yearly basis, according to analysis by Aberdeen Group. Reports show also that visual content helps drive sales significantly. An overwhelming majority or 80 percent share that video content helps increase sales. Video marketing services are a good investment from a ROI (Return On Investment) point of view. To grow retail revenue, video marketing is an effective tactic. Video marketing services support brands and other marketing strategies. The investment benefits brands in multiple ways.
Boosts Online Visibility
There are 244.4 million digital video viewers in the US. 54% of consumers want to see more video content from a brand or business they support. This goes to show that the demand for video content is also increasing. 86% of marketing professionals use video as a marketing tool. It turns out, a lot of people rely on videos to learn more about various products and services. 96% of people, in fact! The human brain is powerful. On a related note, viewers retain 95% of the content that is absorbed from a video.
81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service. On measuring success, most marketers (62%) consider video engagement the top metric. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco). There were over 3 billion Internet users consuming video content. Online videos have an audience reach of 92% worldwide.
Builds Consumer Trust
52% of marketers think video helps build customer trust. If improving trust in your brand is one of your main marketing goals, videos are an effective tactic. Information-centered videos get viewed twice or more by 66 percent of consumers, and 52 percent of shoppers say watching product videos helps with the shopping process. 80% of users recall a video ad they viewed in the past 30 days. 78% watch online videos every week, and 55% every day. Many opportunities for retail brands to utilize videos to develop trust with their desired target audience.
Great Sales Agent
By uploading videos on social media, YouTube, websites, and so on you can reach out to a massive audience. This can help you increase your sales because 84% of consumers say that they’ve been convinced to purchase a product or service after watching a brand’s video. 72% of customers said they would rather learn about a product or service by way of video. Video marketing is a great sales agent. It is also up, running and working 24/7. All day, night, every day. Local, statewide, national, and international. Marketers who use video grow revenue 49% faster than non-video users.
Have more questions about video marketing for retail brands? Call us and speak with an experienced business professional about your brand. Ask questions, get details, and find out more about marketing services, including video marketing. Speak to a retail marketing expert about your brand, business goals, and product line.