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Category Archives: Video Marketing

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  2. Category "Video Marketing"

Video Marketing Explained

Video Marketing Explained And Why It Is Critical

Video MarketingBy Illumination Consulting AgencySeptember 14, 2016

Video marketing is the fastest growing marketing method. Video has become a critical part of marketing and advertising. Statistics show that including video on a landing page can increase conversion rates by over 80%. Here is video marketing explained and why it is critical. Some other important statistics to know about video marketing is that…

Online Video Marketing

Online Video Marketing Tips For Retailers

Marketing Tips, Video MarketingBy Illumination Consulting AgencyAugust 5, 2016

There is little doubt these days about the benefits of videos. Videos are more than 50 times likely to reach the top of search engine results. Even Google displays video results above paid and organic search results. Online video marketing tips for retailers help brands gain market share and product sales. Online video marketing is…

Video Marketing Campaign Tips

Video Marketing Campaign Tips

Video MarketingBy Illumination Consulting AgencyJuly 25, 2016

There are billions of views each day by people viewing videos on platforms such as social media and of course YouTube. YouTube is the second largest search engine in the world. In 2016, Cisco predicts that online video will account for over 50% of the total consumer traffic online. Video has now surpassed half of…

10 Ways How Video Marketing Benefits Brands

Marketing, Video MarketingBy Illumination Consulting AgencyOctober 5, 2015

It is not really news anymore that video marketing is on the rise and one of the fastest growing marketing methods. YouTube is the second largest search engine on the web. Video marketing benefits brands in numerous ways. Unlike any other form, videos engage numerous senses of the viewers. This has a much stronger impact.…

Why YouTube Video Marketing Is Critical For Beauty Brands

Skin Care Business, Video MarketingBy Illumination Consulting AgencyApril 8, 2015

The beauty and skin care industry is a fast growing market with lots of newer brands getting started over the last few years. It is a lucrative business, but also competitive. One of the most important social media channels for brands has been YouTube. YouTube has been drastically changing the beauty industry landscape. Major brands…

What Makes Video So Convincing In Business?

Video MarketingBy Illumination Consulting AgencyMarch 5, 2015

Before people make a decision, a business must hold the potential customers attention. This is not an easy task in today’s digital and global marketplace. There are many options for consumers and chances for businesses not to be noticed. To get the attention of a consumer, a business must evoke an emotional reaction from the…

10 Reasons Why Brands Use Video Marketing Campaigns

Marketing Tips, Video MarketingBy Illumination Consulting AgencySeptember 8, 2014

Video marketing is one of the most effective and fastest growing marketing methods for brands that wish to sell products. There are numerous reasons why videos are so effective, when selling products and marketing brands and product lines. Here are some reasons to better understand why it is important for brands and marketers to create,…

5 Great Video Creation Tools For Online Video Marketing

Content Marketing, Video MarketingBy Illumination Consulting AgencyJune 27, 2014

Video marketing is the fastest growing method and strategy for online marketing campaigns. It is one of the most effective and audience capturing ways to promote and market, in today’s digital global age. A wide variety of benefits are the results of creating, publishing, and distributing videos online. A company can market themselves, a product,…

Top 10 Reasons Why Brands Should Sell Products Through Video Marketing Campaigns

Video MarketingBy Illumination Consulting AgencyMarch 3, 2014

Video marketing campaigns are not necessary a new form of content marketing, but it is the fastest growing method of content marketing and online marketing in general. Cisco Systems stated that online video consumers are going to double by 2015 to about 1.5 billion. Cisco also stated that by 2017, video is going to account…

With Video Marketing Online Retailers Are Increasing Market Share And Sales

Video MarketingBy Illumination Consulting AgencyFebruary 4, 2014

Videos have been taking the Internet by storm and online retailers are taking full advantage, increasing marketing and sales with video marketing and video content. In a few years from now, readers will most likely watch this article as a video. By 2017, video will account for 69% of all consumer Internet traffic, according to…

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