People don’t want to receive advertisements and product promotions all the time from businesses. Consumers across all industries are more interested in learning about solutions and their benefits. Consumers go online to find those solutions and evaluate them before they consider a purchase.
Informative, quality content has never been as important for business websites as it is in today’s markets. Google’s newest search algorithms reward frequently published, high-quality, relevant content.
Authoritative content is an excellent source of referral traffic from high profile websites and influencers that choose to share your content with their audiences. Content marketing is the art of communicating with customers and prospects without selling. It is un-interrupted marketing.
Are you with a B2B business? Did you know 60 percent of business decision makers say branded content helps them make better purchase decisions? Maybe you’re with a B2C firm; 61 percent of consumers are more likely to buy from companies that offer custom content.
Our recent projects include content marketing services.
We specifically looked for a firm that had experience in the beauty industry and got lucky. We found Illumination Consulting, which was a perfect fit for our needs. They helped us with our technology needs and marketing campaigns. The design work is most impressive with them. Thank you.
We needed lots of help with our website, marketing and advertising. We found Illumination Consulting and everything started to change for the better for us with our brand. They really understood, what we needed and were able to help us in all the areas. It is great working with just one company and get so much accomplished.
Thanks to Illumination Consulting for all the excellent work and support. We established a brand new beauty brand and company with their help. In less then a year, we created a new brand, e-commerce website, and product line. They really knew our industry well and what is required.
There is a mounting body of evidence pointing to the fact that consumers prefer to do business with companies that offer rich information online – whether through search, social or email content. For example, one-quarter of Americans make purchase decisions based on blogs.
Frequently updated social pages have helped 72 percent of social marketers close sales.
$118.4 Billion will be spent on content marketing, video marketing and social media in 2013
Creating content that is so valuable that people would pay for it, yet you give it away for free, is a reliable way to earn the public’s trust. Every day the target customers asks questions in social networks and search engines, which leads them to an organization’s content where they find the answers they need.
Content marketing is better because prospects prefer it; it costs an organization less money; it produces more sales and customers; it creates competitiveness; and long term marketing benefits.
Blog content on company sites results in 55% more visitors. Once a company produces quality, relevant, and interesting content for their audience utilizing their blog, it generates additional search engine indexed visibility and traffic for the website.
Informative and educational content is 63% more likely to influence purchase decisions than a magazine. When consumers are educated and informed through blogs, articles, and social media, trust levels increase between a business and customers.
60% of customers feel more positive about a company after reading custom content on the website. Site visitors and customers gain trust through quality informative content and customer loyalty increases.