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Video Marketing

Video marketing allows companies to communicate their message in one deliverable on multiple levels: imagery, the spoken word, and text, while reaching a large audience with minimal expense and the shortest amount of time.

Videos rank in search engine results, allowing a business to gain more website visitors by gaining visibility in specific market’s organic search results.

Video marketing services can be used in multiple ways. From providing customers with a video salesperson to video testimonials, introducing products and services, videos are the future of business digital marketing.

The way people shop online is changing and branded videos impact the purchase decisions.

Videos are produced in multiple ways such as product videos, explanatory videos, business marketing videos, corporate videos, promotion videos, and presentation videos for business marketing and organizational communications.

Why Video Marketing?

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Video is the content choice of the future.

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Video is more engaging and gives the viewer an interactive experience.

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According to Cisco, within 3 years 90% of web traffic will be video.

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Videos rank 53% times higher than web pages according to a Forrester Research study.

Video Design & Development

Strategy and Planning

Video Storyboard

Video Special Effects

Video Content

Video Music

Editing and Production

  • We specifically looked for a firm that had experience in the beauty industry and got lucky. We found Illumination Consulting, which was a perfect fit for our needs. They helped us with our technology needs and marketing campaigns. The design work is most impressive with them. Thank you.

    Crystal Evans
    Voda Cosmetics
  • We needed lots of help with our website, marketing and advertising. We found Illumination Consulting and everything started to change for the better for us with our brand. They really understood, what we needed and were able to help us in all the areas. It is great working with just one company and get so much accomplished.

    Heather Larson
    Mom's Skincare
  • Thanks to Illumination Consulting for all the excellent work and support. We established a brand new beauty brand and company with their help. In less then a year, we created a new brand, e-commerce website, and product line. They really knew our industry well and what is required.

    Tony Vargas
    Tilth Beauty

Video Marketing Benefits

Video is where your customers spend their time. YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google (which owns YouTube). 78 percent of people watch at least once a week and 55 percent watch every day.

Businesses create ads, promos, branded entertainment, video blogs, funny videos that go viral, any style and format that best reaches the customer.

Video is easily searchable, results appear in almost 70 percent of the top 100 search listing on Google in 2012. (Marketing Week)

It is shared easily and frequently, more than 500 years’ worth of YouTube videos are watched daily on Facebook. More than 700 YouTube videos are shared on Twitter every minute. Video entertains, educates, and inspires. More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com)

Keeps Customers Engaged

Video is much better at moving viewers and triggering emotions such as laughing or crying. Video is a great storyteller and keeps customers engaged.

Longterm Benefits

Videos stay on the Internet and online in search results for a very long time. Videos which are promoted can be made very visible, but unlike TV ads that get taken down, video content stays online, reducing overall per-unit spending over time.

Increases Sales

Shoppers who viewed video were 174 percent more likely to purchase than viewers who did not. (Retail Touchpoints)

Benefits Mobile

Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

 

Video Marketing Clients