Online retailing is one of the fastest growing retail sector in the United States, with an annual growth rate at about 15%. The online retailing industry represents around 8% of retail sales in the US. In other countries, it is even higher. Forrester Research expects that online retail sales in China will exceed $160 billion.…
Entrepreneurs and companies that operate ecommerce websites, should look to improve and increase sales conversion online. There are common mistakes made in design, structure, technology, navigation, and so forth that drives the chances to convert a website visitor into shopper drastically down. For existing websites this process of improving online sales is called Conversion Optimization.…
People in today’s digital commerce industry, can quickly establish a brand and start to sell products online with ecommerce websites. Having an online business comes with a host of advantages and benefits. Industry leaders are forecasting ecommerce revenue to grow in double digits annually. US ecommerce sales have increased over 60%, reaching $223 billion. How…
Beauty brands compete avidly online for market share. From start-up to more established brands, beauty companies go head to head with Skin Care Search Engine Optimization (SEO) campaigns. Regardless of size of brand and how many skin care products available, brands who operate websites with ecommerce benefit the most from SEO. It gives skin care…
One of the fastest growing methods and tactics by small and larger beauty brands is link building with infographics and images. Skin care brands see quickly spikes in their website traffic when deploying image based marketing campaigns. The utilization of infographics and images for link building has been increasing in popularity over the last couple…
Most methods used to market and advertise a skin care brand online focus on reaching maximum exposure to a desired target market, The best method is to have a strong organic search ranking results for the most important keywords. The keywords most relevant to the brand and company product line. Online marketing is a complex…
In today’s competitive beauty market, skin care brands compete against each other in a multitude of ways. Manufacturers and marketers of skin care products go up against each other in formulations, ingredients, niche vertical markets, advertising and marketing effectiveness, public relations, price points, and also packaging designs. Brands have to invest much more thought into…
The world of electronic commerce and online shopping has long been coming for the beauty and skin care industry. The time has come for brands to have active strategies and investments into quality online infrastructures that will allow them to sell successfully skin care products online. People are shopping online for an ever-increasing amount of…
The beauty industry is a fast moving market. US beauty sales in the prestige category out-performed sales in other major markets. US beauty sales grew to $10.2 billion in 2012. Brands that wish to capture market share should follow these 5 rules for quality skin care packaging designs. Packaging design is one of the key…
When people and organizations look to increase traffic to a website, certain best methods are used across the majority of industries. Increasing traffic to a website is the critical element to building an audience, regardless of business, website or blog. Benefits of increasing traffic to websites are an increase in visibility, rankings, and sales. Companies…
