If anybody does not know what a CTA or “Call to Action” is, it is a button or link that a website can have to drive prospective customers (website visitors) to become leads by filling out a short form on the landing page of a website. A CTA often offers a more valued offer than…
A landing page is any page on a website where a visitor first arrives or “lands”. This means that every page on a website is potentially a “landing page”. But not all pages are created for the same reason or purpose. In marketing, when experts talk about website landing pages, they are talking about highly…
It is not really news anymore that video marketing is on the rise and one of the fastest growing marketing methods. YouTube is the second largest search engine on the web. Video marketing benefits brands in numerous ways. Unlike any other form, videos engage numerous senses of the viewers. This has a much stronger impact.…
Making any changes on an e-commerce website can be a daunting experience. This is especially true for established businesses that have lots of traffic and sales. Any change can drastically increase or decrease business. To help out here are e-commerce sales conversion best practices for entrepreneurs and companies that want to increase their online sales.…
Even though the notion of retailing online is not new, many retailers still do not operate an e-commerce website. There are many online retailing advantages and key benefits that retailers could harness by operating successful online retail stores. There are some key benefits that are hard to ignore, when it comes to online retailing. Selling…
After the launch of an e-commerce website, entrepreneurs and companies get busy marketing and advertising the brand, website, and online store. Depending on industry, it can be very competitive and challenging to produce sales. What is critical regardless of industry is the online store design. Most businesses don’t realize how even the slightest adjustment can…
It is critical for an e-commerce website to direct site visitors and customers to the products being sold, as well as produce sales. In order to accomplish this successfully, an e-commerce website has to be designed and developed a certain way. Here are e-commerce design tips that increase conversion rates and online sales. The home…
The question often asked by skin care and beauty brands is “how do I get my beauty products into retail stores?”. The beauty industry can be a lucrative market, but it is also very competitive. Retailers shelve space is not easy to acquire as a beauty brand. This is especially true for the larger national…
A website is a critical asset and tool of most businesses these days. Even though it may be used in different ways, it is central to many business operations across most industries. It services a multitude of functions in today’s digital age. It is a platform for communication, customer service, sales, commerce, lead generation, PR,…
A business that wants to take advantage of the Internet has to market itself online to become visible and gain market share. In today’s digital age, a company has many options, when it comes to marketing. No marketing method has been more complex and important than organic Search Engine Optimization (SEO). Why is SEO so…
