A website is a critical asset and tool of most businesses these days. Even though it may be used in different ways, it is central to many business operations across most industries. It services a multitude of functions in today’s digital age. It is a platform for communication, customer service, sales, commerce, lead generation, PR, marketing campaigns, and so much more.
Regardless of site purpose and functions, companies look for ways to improve. This is often done through marketing tactics, conversion optimization methods, and sometimes by redesigning a website and updating technology applications.
To improve website performance and produce more leads, here are 5 easy ways your website can produce more leads, customers, and potential profits.
5 Easy Ways Your Website Can Produce More Leads
1. Get the facts and statistics first.
You cannot drive well in the dark. Too many companies do not analyze their website design, traffic, and activity. This should come first. A comprehensive understanding of what is currently going on. With this knowledge, facts, and statistics, a company can take the right actions.
2. Add communication options such as chat.
The more options potential customers have to communicate, the better it is for the business. Live chat for example is not just for e-commerce websites. Any business could vastly benefit from giving website visitors the ability to chat with someone and get questions answered, additional details, and customer service.
3. Publish clearly reviews and testimonials.
Trust is a big thing online and companies that are proactive about building trust with the desired target audience have much to gain. Product and customer reviews should be clearly published on a website and in specific areas, for best results. Also, testimonials should be clearly displayed. Video testimonials are one of the fastest growing methods to increase conversion and build trust.
4. Use landing pages to produce more leads.
Too many companies do not understand landing page development and management. Any company can benefit from landing pages. On average, a business should have half a dozen or more landing pages. These are specifically created to motive the visitor to submit a form, sign-up, or buy. Landing pages drastically improve conversion rates for a business.
5. Use popup offer upon visitor exit.
This could be the last chance for the business to capture the visitor. A popup offer that appears as a site visitor exits the website. These can be done non-intrusive to improve the conversion rate of a website. With the right incentives, popup technology, and design – a business can drastically improve their numbers.
For companies that are not sure how to analyze their website and get the facts, professionals can be hired for the job. Conversion Optimization services are often used to improve website performances. Sometimes a redesign is necessary. This is especially true if the website is not Responsive Design yet (mobile friendly).
Consulting services are also a great method to get the details and knowledge prior to initiating any changes or spending money. Working with a consultant can be very helpful for a business. Regardless of method, improving the performance of a business website should never be neglected.