Most retailers are concerned with improvements that can be made to increase online sales in 2015. With the summer around the corner, which is a slower season for retailers, many businesses look to make improvements. The summer is a great time to improve website design, applications, and conversion rates of e-commerce sites. It is a…
The product pages of e-commerce websites are critical to generating sales and conversion rates. Many online retailers invest into landing pages and home page designs, which are very important but not a reason to overlook product pages. Product pages of online stores can be highly optimized to improve sales and conversion. A business can create…
Any business that sells via e-commerce understands the challenges in the summer. The summer brings natural slowdowns in sales. Summer is traditionally a slower time of the year for many retailers. For e-commerce websites, research shows that shopping activity is the lowest in July and August. There are methods and marketing tactics that companies and…
The only thing a business or entrepreneur can do to increase profits is to improve all the variables that determine the business profitability. A business tends to not increase profits directly, but rather indirectly. This means, there are multiple items that can be addressed to position a business to be more profitable. A business can…
Monday May 25th is Memorial Day, a day for honoring our military veterans. It is also the unofficial beginning of summer. Memorial Day is a major holiday and like many other major holidays, retailers offer lots of deals and sales during this time and consumers take advantage of this. Many different types of businesses take…
The summer can be a difficult time for many retail businesses and e-commerce websites. Retailing products during the summer season is for most companies more challenging. The summer tends to bring a slowdown in sales, revenue, and foot or/and site traffic. The summer is the time people travel, go on vacations, and take time out.…
What are the fastest and most inexpensive methods to increase online sales with e-commerce websites? There are several marketing techniques that work great with e-commerce websites such as SEO, Social Marketing, Content Marketing, and even Paid Advertising, but that’s not it. Even though these marketing services are important, when a business does not have a…
For any type of small business, competing online with larger competitors with greater resources can be a daunting task. These larger brands have much more robust websites, larger marketing budgets, and aggressive sales efforts. Brands that have created successful online retailing models tend to have several things in common. In other words, given that the…
Consumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The…
For companies and entrepreneurs that manufacture products, wholesale distribution is often a highly desired goal. We have seen this over and over again on hit shows such as the Shark Tank and Dragon’s Den. Business start-ups and more established brands and companies try to get an investment and partner with a “Shark” or “Dragon”. Often,…
