Consumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The marketing tactic and method used for achieving this is called Search Engine Optimization or SEO.
Through SEO services, a retailer and e-commerce website can rank higher in search engine results. People and consumers are more likely to find a website that is ranked in the top 5-10 results (first page of results). The more traffic a website receives, the more likely it produces sales. With Conversion Optimization services this can even further be improved.
When it comes to improvement, retailers and e-commerce website owners look for ways to increase online sales and get a stronger return on investment (ROI) with their marketing strategies. Search Engine Optimization is hard to beat, when it comes to ROI. To help retailers and e-commerce site owners, here are 5 SEO tips for more effective websites and increased online sales.
5 SEO Tips For Retailers And E-Commerce Websites
1. Ensure there is no duplicate content.
Professional marketers know the importance of not having any duplicate content on a website. SEO experts do too. Google can drastically down-rank a website that has duplicate content. To avoid this disaster, all website pages especially product descriptions should have unique and relevant content. E-commerce websites and retailers should not repeat any content from other websites or within their own site.
2. Create Search-Engine friendly URL structure.
URL structures are a critical component when trying to climb the search engine results. The proper URL structure allows search engine robots to crawl a website and index pages and content. Proper URL structure also improves customer service and user experience. This makes website URL structures an important aspect of SEO campaigns for retailers.
3. Find and use effective keywords.
To succeed online with e-commerce websites, retailers should find and use effective keywords. What are effective keywords? They are keywords that are extremely relative, but also achievable. Retailers should find keywords that are longer and quicker to achieve, while the shorter and more competitive keywords are worked on over time.
4. Write sales-worthy product descriptions.
Selling products does not have to be so dull online. Often, retailers and e-commerce website owners just copy product descriptions or create them quickly and do not change them for years. To sell well and rank high in search engine, retailers should create sales-worthy product descriptions that are eye-catching.
5. Upload regularly relevant quality content.
Search engines such as Google love fresh new content, especially when it is uploaded regularly. Retailers that upload quality and relevant content regularly have much better chances reaching the top of search engine results. Blogs are a perfect platform to publish content and drive e-commerce sales.
For best results, retailers and e-commerce website owners should hire professional SEO firms and agencies that can properly setup SEO campaigns and manage them to achieve best possible results. Search Engine Optimization services are packaged in sets of keywords and also priced accordingly.