Ecommerce Inventory Planning: How Retail Brands Can Align Marketing, Demand, and Cash Flow
Retail and ecommerce companies often treat marketing and inventory as separate functions. Marketing teams focus on generating traffic, increasing conversions, launching campaigns, and acquiring customers, while operations teams focus on purchasing products, managing stock, forecasting demand, and fulfilling orders. In reality, these activities are tightly connected. Marketing can create demand, but the business can only…
