Plastic Surgery Procedure Demand Generation: How to Grow Underutilized Services
Plastic surgery practices often develop strong reputations around a limited number of procedures. A surgeon may become particularly well known for breast augmentation, facelifts, rhinoplasty, or body contouring, while other services receive relatively little attention from prospective patients. Although specialization can be a competitive advantage, relying heavily on a small number of procedures may leave…
