November has arrived and that means the holiday rush is on. As a small business entrepreneur, you are probably busy getting new products to market in time for the holiday shopping season. Marketing may be an afterthought but without it, how will anyone know about what your business has to offer? Consider hiring a web marketing consulting firm to assist with online advertising. This frees you to focus on product rollout and other operational issues.
Electronic marketing is the way to go because it is inexpensive and reaches a wide audience. Holiday promotions move products because consumers are looking for the best deals. For businesses in the beauty products industry, holiday discounts advertised via email and electronic newsletters get people onto the company website. Once they see what awaits, they will not be able to resist placing an order.
Consultants take extra steps to increase consumer awareness of client businesses during the holiday season because they know how much this will pay off. Even in a tight economy, many consumers have money to spend and they put it toward the highest quality items they can find. The more visible the beauty products are to them, the more likely they are to make a purchase.
Skin care entrepreneurs should rely on experienced consultants to strengthen the loyalty of existing customers. Holiday VIP programs and free gifts with purchase are just two ways this is done. Customers will be back to place more orders throughout the holiday season, getting something for everyone on their list. At the same time, new customers will make their first website visit to use newcomer coupons and discounts that expire before the holidays.
Online holiday marketing efforts should reflect the culture of the company but all should incorporate the holiday theme. Web consultants use email invites for online holiday open houses and highlight holiday scents in electronic newsletters for beauty product clients. A consultant may even recommend a website redesign for the holidays for added visual appeal. A small tweak like this could make a big difference in holiday sales.
When holiday marketing seems like an overwhelming task, call on a web marketing consulting firm that specializes in your industry. An experienced consultant will be happy to provide suggestions and assistance with holiday emails, electronic newsletters, and additional online marketing efforts. Instead of saying “Bah Humbug” because you have no time for holiday marketing, you will be singing “Fa La La La La!”
