Welcome to the Online Business Blog at Illumination Consulting, your comprehensive resource for insights, strategies, and tips to successfully start, grow, and optimize your online business. In today’s digital-first world, establishing and managing an online business presents unique opportunities and challenges. Our blog is dedicated to providing you with expert guidance and practical advice to help you navigate the landscape and achieve your entrepreneurial goals.
Get off to a strong start with our in-depth guides and tips. Topics include:
Build a user-friendly and effective presence. We cover:
Promote and attract customers. Our posts provide:
Maximize your sales and conversion rates. Topics include:
Take your venture to the next level with our expert advice. We explore:
Join our community of entrepreneurs, business owners, and digital enthusiasts who are passionate about building and growing successful online businesses.
Stay Updated: Subscribe to our newsletter for regular updates and exclusive content. Follow us on social media to connect with other professionals and join the conversation.
Browsing online from Website to Website is a colorful experience. The Internet in general can be a very colorful place. Successful websites use color very strategically, as many professionals have done for years. Television and magazines know the importance of color to evoke reactions and responses from their audience. Website design is not immune to…
To succeed online with e-commerce websites, it takes lots of resources and effort in marketing, advertising, and growing a business. This is after initial investments have been made to get proper website design and e-commerce solutions. To have the right conversion rates and produce sales, shopping cart mistakes that cause declines in sales should be…
A business and e-commerce website owners do not like to see their online sales drop and decline. At times, this is due to more organic reasons such as tax season, spring break, Christmas, Thanksgiving, and so on. Major times during the year that influence online shopping. At times, it is less the external condition, but…
Bounce rate is often a term used by professional marketers, but also many website owners and businesses are aware of it. Why is the “Bounce Rate” so important for websites? Well, it is a metric used to determine how man people jump right out of visiting a website. In other words, it is measuring the…
Anybody can make money online. Yes, it is true! Anybody can make money online and start right away. Not everyone will be the next Steve Jobs or Mark Zuckerberg, but there are many ways to make money online and create an income. Often people go online to look for an easier way to make money…
Businesses and entrepreneurs who operate e-commerce websites look for how to increase e-commerce sales and conversion rates, to become more profitable. As an online business, conversion is key to increase sales and profits. An online business with it’s shopping cart and website, must make it easy for the consumer and site visitor to buy and…
Increasing online sales with e-commerce websites can be a challenging journey. To be successful with an e-commerce business, continual optimization of the website is most of the time necessary. Small adjustments and tweaks can make a significant difference. From E-commerce experts to successful online retailers, get some of the best e-commerce advise here. We have…
A company website is the most important tool aside from people in today’s digital economy and marketplace. This is especially true for companies that sell through electronic commerce. E-commerce websites have a strong need to find ways to increase online sales. One mistake companies make is to stay stagnate with a website. They allocate a…
Setting up e-commerce websites is relative easy in comparison to making money with them. There are multiple methods to get started and choices to make with technology and website design. However, operating an e-commerce business successfully includes much more. E-commerce operators and retailers must not just have the proper infrastructure, but also quality images and…
Retailers want to increase sales and are in constant search for methods to accomplish this. To increase online sales, there are only three ways really a business can accomplish this. Regardless of what products sold and size of company, there are only 3 ways to increase online sales. What are these ways, the first is…
