To motivate website visitors into action, online retailers use call to action (CTA), which is the part of the advertisement that tells the website visitor what they should be doing. These online store call to action tips help retailers be more effective with online sales efforts.
E-commerce call to action should be clear and concise and strategically positioned throughout the website. They should let the audience know exactly what to do. Online store call to action tends to start with words such as “buy”, “order”, or “shop”.
The call to action wording should elicit a strong responsive from the audience. Incentives tend to be used to create urgency, show benefits, or provide deals such as “buy now and get 30% off”. The retailer basically needs to let the audience (website visitors) know why they should take this action.
This is usually when a retailer will tie in the value proposition or unique selling point (USP). An example of it would be “buy now and receive a free phone consultation”. Retailers have many varieties of propositions for customers.
Retailers should get creative with their call to actions and incentives. Numbers should be used as often as possible. Online consumers respond to them well, which is why retailers should use them in pricing, discounts, offers, promotions, and so on. Read about online store call to actions tips in articles to get ideas.
To increase sales, call to actions should be properly integrated throughout the website. On the home page, shopping pages, blog pages, and other key landing pages. These elements should be highly visible and pop out from the rest of the page. Using contrasting color is often one of the tactics to achieve this.
E-commerce websites should come with a blog, which also becomes an important area for call to actions. Each blog article offers opportunity as well as the blog overview page of a website. All should be optimized via call to action elements.
Retailers and entrepreneurs that want assistance with their call to actions and conversion rates should get help. Professional services such as Conversion Optimization and marketing consulting services can help with these objectives. Having expert help takes the guessing out and accelerates the process to reach the desired results.
