The end of 2014 is almost here and retail brands as well as marketers wonder what 2015 will bring. In 2014, Google algorithm updates continuously challenged e-commerce websites, brands, and marketers. Constant changes by Google shoveled search rankings, results, and marketing efforts around. E-commerce website sales, customer acquisitions, and retention were effected by it. Search…
Many entrepreneurs and companies shy away from Search Engine Optimization because it is a fixed monthly cost for online retailers. Many simply cannot afford it starting out or believe the money can be allocated in other ways to generate sales. In other words, there is a lot of skepticism associated with SEO marketing campaigns. Mostly,…
Retailers should act sooner than later adjusting their SEO tactics or starting proper SEO campaigns. Many retailers are gearing up now for the holiday rush and shopping season. Organic search traffic can send a significant and massive amount of very targeted traffic to an e-commerce website. This has a major impact on sales, especially during…
SEO or Search Engine Optimization is still the most effective marketing method for skin care brands and beauty companies. In fact, many beauty brands are making a renewed commitment to having established SEO campaigns and optimized websites. Search Engine Optimization campaigns bring a host of different benefits to beauty brands. SEO campaigns level the playing…
To be successful with a skin care and beauty brand online, brands must incorporate Search Engine Optimization (SEO) campaigns as part of their marketing strategy. To be found in search engines for specific keywords, SEO campaigns have to be deployed. Search Engine Optimization is the process of receiving traffic from the “free,” “organic,” “editorial” or…
Beauty brands compete avidly online for market share. From start-up to more established brands, beauty companies go head to head with Skin Care Search Engine Optimization (SEO) campaigns. Regardless of size of brand and how many skin care products available, brands who operate websites with ecommerce benefit the most from SEO. It gives skin care…
Most methods used to market and advertise a skin care brand online focus on reaching maximum exposure to a desired target market, The best method is to have a strong organic search ranking results for the most important keywords. The keywords most relevant to the brand and company product line. Online marketing is a complex…
The beauty industry is not new to search marketing, selling skin care products online through e-commerce for years. Most major brands have deployed and managed all available marketing techniques such as Search Engine Optimization, Social Media Marketing, Content Marketing, Paid Advertising, and Print. To name just the main methods, there has been no shortage of…
Want your small business to compete online with major players in the industry? Take a collaborative approach to small business search engine marketing. Focusing on online content and working with others are the keys to success. By incorporating this approach, even the smallest business can get a content marketing campaign rolling with minimal effort. The…
