Optimizing retail websites is critical to online sales and success. Optimized e-commerce websites produce better rankings in search engine results. This tends to be the top priority for any sales oriented goals.
To produce online sales, retail websites must be found online. As consumers search for products online, retailers compete for visibility with major search engines such as Google.
Write long and Unique Product Descriptions
Search engines such as Google favor longer content. Longer content tends to rank best in search results. Too often, retailers use manufacturer’s product descriptions. Duplicate content is penalized by Google and can have drastic negative impact on retailer’s websites. Uniquely long (1000 words+) written product descriptions of quality has the best chances to rank high in search results.
Display Incentives in Title Descriptions
Most already include the main keywords in title descriptions. Adding in addition incentives such as “Price Reduction”, “40% Off”, or “Buy” can help in search queries. It also helps with conversion rates. For best results, retailers should create these incentives in titles to generate more clicks and improved conversion rates.
Use Latent Semantic Indexing (LSI)
One of the best retail SEO tactics is the use of LSI (Latent Semantic Indexing). LSI’s keywords are phrases that are related to the main keywords. This is especially important for larger e-commerce websites and retailers with many products. Using a variety of search terms that visitors will use and optimizing for it makes sense. Long-tailed keywords and closely related terms rank easier.
Create a clean URL Structure
The URL structure of any site is important. With online retail websites it is critical. E-commerce websites tend to have many pages of products and all of them need unique and clean URLs. To achieve top ranking results in search engines, URLs must be correctly setup and optimized. The main keywords and phrases should be incorporated.
There are many more retail SEO tactics to grow online sales. These are just some of the more popular methods to achieve better results online. Search Engine Optimization is a vital part of online success. Most retailers have some form of SEO service that are experience success online. To find out more about retail SEO services contact a reputable firm.