Conducting business online as a retailer is not an easy undertaking. There are many aspects to consider such as marketing strategies and tactics. Online marketing is a comprehensive approach. This trend can be overwhelming to retailers, who often have their hands full with product development and design. It is important as a retailer to know…
Search Engine Optimization also known as SEO is for the people that by now have not yet come across it, a marketing tactic for search engine marketing (SEM). It focuses on organic search engine results, which are the most sought after in just about any industry. For the polyurea market SEO campaigns reap the rewards.…
For e-commerce websites and online retailers of all products, investing into a comprehensive e-commerce SEO campaign tends to bring the highest return on investment. E-commerce SEO campaigns are highly cost-effective for online store retailers and companies. Unlike buying expansive ad space and other costly paid advertising campaign, e-commerce SEO campaigns garner highly qualified, targeted search…
A business that wants to take advantage of the Internet has to market itself online to become visible and gain market share. In today’s digital age, a company has many options, when it comes to marketing. No marketing method has been more complex and important than organic Search Engine Optimization (SEO). Why is SEO so…
E-Commerce websites require a different SEO approach than regular business websites. Online retailers have also many added incentives to deploy robust and well-managed Search Engine Optimization campaigns. While regular business websites often have the objective to generate site traffic and leads, e-commerce websites go a couple steps further. They also have to produce sales, right…
Here are the most significant reasons why a business should have a properly structured, managed, and executed Search Engine Optimization (SEO) campaign. The SEO campaign should be part of the overall ongoing marketing strategy of a business, regardless of industry. In most cases, a business will reap the benefits of a successful SEO campaign. SEO…
Over the next few years, skin care businesses that make use of the Internet are expected to grow over 40% faster than those that don’t. Skin care businesses have much to benefit from Search Engine Optimization (SEO) campaigns. SEO campaigns offer a vast amount of advantages to skin care brands. For those who do not…
Consumers tend to be very specific in how they search online for products. People use specific keywords to find products and services online, when they use search engines such as Google. This makes it very critical for retailers and e-commerce websites to be found in search results, preferably in the top of the results. The…
The end of 2014 is almost here and retail brands as well as marketers wonder what 2015 will bring. In 2014, Google algorithm updates continuously challenged e-commerce websites, brands, and marketers. Constant changes by Google shoveled search rankings, results, and marketing efforts around. E-commerce website sales, customer acquisitions, and retention were effected by it. Search…
Many entrepreneurs and companies shy away from Search Engine Optimization because it is a fixed monthly cost for online retailers. Many simply cannot afford it starting out or believe the money can be allocated in other ways to generate sales. In other words, there is a lot of skepticism associated with SEO marketing campaigns. Mostly,…
