Skin care packaging design best practices that increase sales and brand authority influence purchasing decisions long before a customer reads ingredient lists. Because consumers in the beauty industry often make split-second judgments based on visual cues, packaging functions as a silent salesperson. Therefore, packaging must communicate trust, efficacy, and brand identity immediately. When structure, color…
The beauty industry is a vast complex landscape of established brands to newer product lines and entrepreneurs that have entered this market. Companies and brands that desire to sell skin care products online must have proper skin care website design services that produces product sales, repeat business, and loyal customers. The skin care website has…
One of the most common issues heard in the beauty and skin care industry is about websites. Skin care websites often do not properly perform and therefore there is a lack of results. Lack of customers, sales, and profits can be devastating to a brand that relies on online sales and customer acquisition. So what…
The beauty industry can be a very lucrative market, but also very competitive. Brands and entrepreneurs look how to gain market share and sales with niche cutting edge skin care technologies, ingredients, and applications. Websites are a critical component of the success of beauty brands these days. To help out, here are skin care website…
Skin care website design is a critical component for beauty brands. Design effects online efforts such as selling skin care online through e-commerce websites or marketing skin care products. The design of a beauty and skin care website has a strong impact on a brand’s overall efforts and results online. The beauty industry is competitive…
When customers walk down an aisle in a store, skin care brands have only a couple seconds to catch their attention. Brands compete with all other brands within the aisle and around them. So, how does a skin care packaging design standout and get the attention of a potential customer? Packaging designs for beauty products…
In today’s competitive beauty market, skin care brands compete against each other in a multitude of ways. Manufacturers and marketers of skin care products go up against each other in formulations, ingredients, niche vertical markets, advertising and marketing effectiveness, public relations, price points, and also packaging designs. Brands have to invest much more thought into…
The beauty industry is a fast moving market. US beauty sales in the prestige category out-performed sales in other major markets. US beauty sales grew to $10.2 billion in 2012. Brands that wish to capture market share should follow these 5 rules for quality skin care packaging designs. Packaging design is one of the key…
One of the key differentiators for beauty brands is packaging. It can attract consumers and key business partners or do the opposite. It is a critical component of a brand and product line. Creating skin care packaging that sells products can be a complex task for brands. A brand must ensure quality formulations first and…
Bad and poor quality design can negatively impact websites, brochures, logos, blogs, online storefronts, packaging, and products. Design is a very important element of the skin care industry, a highly visually driven market. Quality skin care design yields benefits and better results for brands. In the beauty industry design starts with the logo of a…
