The skin care industry has grown exponentially worldwide over the last several years, regardless of economic trends. The beauty market has increased in sales even in economic downtrends. With the skin care market generating billions of dollars in sales, how can someone be part of this success? Many beauty professionals such as dermatologists, aestheticians, and…
The world of electronic commerce and online shopping has long been coming for the beauty and skin care industry. The time has come for brands to have active strategies and investments into quality online infrastructures that will allow them to sell successfully skin care products online. People are shopping online for an ever-increasing amount of…
There is no shortage of websites these days with online stores that offer skin care products for sale. Most brands have their own ecommerce websites, online distributors have their websites such as dermstore.com, and retailers have them such as Target, boutiques and other types of businesses. In short, beauty consumers have plenty of choices to…
As a skin care brand, it can be challenging these days to sell skin care products online. There are a vast amount of websites that offers beauty products through their ecommerce sites and online stores. A host of specials, discounts, and promotions are offered monthly to give consumers incentives to shop and become loyal fans.…
The beauty industry is not new to search marketing, selling skin care products online through e-commerce for years. Most major brands have deployed and managed all available marketing techniques such as Search Engine Optimization, Social Media Marketing, Content Marketing, Paid Advertising, and Print. To name just the main methods, there has been no shortage of…
As a skin care brand, it is very important to build an active community to improve a skin care e-commerce website. While it is important to create activity on social networks, it is as important to have the audience cross over, and visit the skin care website pages. For skin care e-commerce, it is an…
In today’s competitive skin care market, beauty brands utilize a variety of ways to sell products online through their skin care e-commerce websites. Brands who deploy and mange correctly these methods, have a much better chance at growing their online business and sales. Start-up companies, small brands, and larger established companies utilize these methods to…
When starting a new skin care website design and development project, brands biggest mistake is most commonly found on their home pages and store pages. These two areas are the most vital and critical for brands. Also, they are the two areas most commonly responsible for poor or lack of sales conversion. The home page…
Existing beauty brands are taking their business online and new skin care entrepreneurs start out online with skin care ecommerce. As a skin care brand, you have to be available to your customers online via e-commerce to be competitive. Even large brands, which dominate the retail distribution channels and shelve spaces with all major retails,…
A skin care business that operates online relies on its virtual presence to attract and retain customers. One-time customers do not contribute to continued growth; it is returning customers who are critical for long-term success online. Increasing customer retention by just five percent can increase company profits by between 25 and 125 percent. Simply installing…
