Videos have been taking the Internet by storm and online retailers are taking full advantage, increasing marketing and sales with video marketing and video content. In a few years from now, readers will most likely watch this article as a video. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco.
With video content becoming fast the dominant way for people to receive their information, entertainment, and content, businesses have to include video marketing in their online marketing strategies. This is true especially for online retailers that sell products online through e-commerce websites.
Video is the future of content marketing. Several research studies show more than half of companies marketing online already use video content for marketing – a figure that’s predicted to rise. Nielsen claims 65% of marketers expect video to dominate their strategies in the near future.
When it comes to potential market reach, video is incomparable. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook, which also has video hosting and marketing abilities.
Why Video Marketing Campaigns
Videos can go viral and be magnetic. It is not passive communication, but an interactive way to reach an audience. Videos can engage viewers to share the video with others. Website visitors will spend longer on a website and more time interacting with a brand. For any Social Media marketing or Search Engine Optimization, video is without doubt one of the best tools.
It is critical for small businesses to offer interesting, easy to understand content. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.
Every minute, 20 hours of content is uploaded to YouTube. Almost 90% of this content is original content.
Design and development costs have fallen significantly in recent years for video development and the design of them. With a multitude of tools available, organizations have a much easier and cost effective ways to create videos and publish them.
Video Content Design and Development
Online retailers can get videos designed and developed with professional companies, online web tools, internally, or a combination of all. Either way, online retailers have many options these days.
Videos can be of any length, but studies show shorter videos can be much more effective. The content of videos can vary, it can be informative, comedy, or even very statistical and educational. Videos can be about products, services, solutions, industry trends, and any other topic, an online retailer seems fitting.
Online web tools are least expansive for developing video content, but in many cases very limiting. They tend to come with a monthly or annual fee to use the web-based tools to create videos. Another way is finding a service provider that can assist in producing several key videos for marketing and sales.
Regardless of method of production, it is necessary for online retailers to produce video content and publish them on all major video sharing sites, social media, search, and e-commerce website to ensure competitiveness and future online sales.
