Many skin care companies use search engine optimization, or SEO, to improve their rankings in online search results lists. Though an increase in website traffic and company exposure to the targeted audience are important, there is a bigger picture. Effective skin care SEO provides several long term benefits that should not be overlooked. Companies that…
Consumers are bombarded with ads for products that can make them look more beautiful. There are far fewer ads that promote these products as part of a general wellness routine. Taking this unique approach when marketing beauty products may prove very lucrative according to experts in the skin care industry. They note that the progressive…
Online marketing consultants are busy preparing for a new year. They are hard at work crafting strategies to make 2013 the most successful year for their clients. What tips will the best online marketing consulting firms be providing to clients in the new year? As a top skin care consulting firm, Illumination Consulting has a…
If your skin care business includes an ecommerce website, social networks should become standard marketing tools. The term “social selling” was coined to describe the use of social networks to maintain contact with prospects and customers throughout the buying cycle. To improve skin care ecommerce results, salespeople are exchanging business cards for keyboards and developing…
In the online world, things change every minute so a new year holds the potential for many changes. Over the past two years alone, Google Penguin and Panda caused Web developers to change their operating practices for good. What will 2013 hold for skin care SEO? Though there are bound to be surprises, handling them…
Change is in the air within the skin care industry and until now, the trend has gone relatively unnoticed. Many beauty, cosmetic, and skin treatment products have been reformulated and others soon will be. Kline Group estimates that the organic and natural cosmetics sectors are experiencing twice the amount of growth as the classic cosmetics…
Year-end is a time for recognizing accomplishments and shortfalls during the current year and striving to make next year a better one. Entrepreneurs are not the only ones who engage in these practices. Leaders of the best small business consulting firms are taking stock of 2012 and looking to do even more in 2013. What…
With the new year fast approaching, it is time to make changes. Customers are tired of looking at the same website every day so give them something new by redesigning the site. A Magento website design specialist from Illumination Consulting can make any skin care website look fresh. Learn more about Magento to determine whether…
Despite the popularity of social media networks, email remains a popular type of electronic marketing. Beauty product retailers can develop email campaigns for different product lines and target audiences, reaching consumers in their inboxes. Using email for marketing beauty products requires an eye for detail and a touch of creativity. Whether your business is just…
Entrepreneurs have many options when marketing beauty products and advertising online is one of them. Though it does not yet rival print, digital marketing is becoming increasingly popular and is a natural choice for online beauty companies. Online marketing expands the target audience and when combined with social media efforts, establishes ongoing dialogue with customers.…
