As an entrepreneur, one is constantly challenged with uncertainty. An individual that becomes and entrepreneur is a special breed of person. Choosing this career path is completely crazy because the odds of succeeding are so low, but most succeed. They succeed because of their strong beliefs, focus, consistency, and the x factor. Starting a business…
Christmas season is approaching and retailers are gearing up for the holiday shopping season. For most traditional and online retailers, Christmas is one of the most important shopping holidays. Some retailers can generate almost half of their annual sales during the Christmas season. Retailers that operate e-commerce websites look to improve e-commerce sales during the…
Black Friday is the largest retail-shopping day of the year in the United States. The term originated out of Philadelphia in the early 1960s to describe the large crowds and traffic that happened to be out the day after Thanksgiving. This resulted in an increase in business, putting most stores’ finances “in the black.” Today…
Around the holidays, business owners of all sorts experience some of their busiest times, during the year. Many companies have marketing campaigns for the holiday sales seasons, for best results and sales. Certain retailers’ make as much as fifty percent of their annual sales during holiday seasons. With the proper marketing campaigns and management, retailers…
Columbus Day is a U.S. holiday that has its roots with the landing of Christopher Columbus in the new world on October 12, 1492. It was unofficially celebrated in a number of cities and states as early as the 18th century but did not become a federal holiday until the year 1937. Origin Of Columbus…
Most entrepreneurs and small business owners agree that further monetizing their existing business strengthens the revenue stream of the organization. To secure a better chance at success, a business is wise to expand their ways of making money. Creating additional revenue sources these days is a smart business strategy. Multiple revenue streams from a single…
Improving shopping cart conversion rates should be an ongoing practice for any business that sells online through e-commerce websites. For a shopping cart to produce sales, it has to be properly created, designed, and optimized. Shopping cart abandonment is a problem for any online retailer and can be as high as 70%. The average shopping…
Statistics and facts are a vital part of marketing strategies. Brands and marketers rely on these types of marketing statistics and facts to carve out their methods and strategies for marketing, advertising, and selling. To be effective with campaigns, a business or marketing professional has to understand trends, online behavior, and the differences between certain…
With the amount of time people are spending on social networks these days, social shopping websites just make sense to brands. Any business that has products to sell should take a good look at social shopping websites. Selling products online can be a competitive journey, especially for some industries and markets. Social shopping websites add…
Google is now enforcing its new inventory submission formatting for Google Shopping. The requirements for the data may affect retailers and businesses with their presence on Google search, potentially not listing your products at all. In the beginning of this year, Google updated its “Google Shopping Feed Specifications”. There have been several changes to the…
