Financing is one of the more challenging aspects of starting a business and running it. There are often many obstacles to achieving financing, when raising budgets to start and grow a business. Lack of money and cash, often leaves startups and small businesses deflated and without momentum. A business and entrepreneurs must find ways to…
Entrepreneurs have to put up with a massive amount of uncertainty. As a business leader, decisions have to be made often and chances taken. Business is a risky game; entrepreneurs frequently have practices and tactics to help them cope during the times when they have to “step it up”. Business owners have tactics to get…
To succeed online with e-commerce websites, it takes lots of resources and effort in marketing, advertising, and growing a business. This is after initial investments have been made to get proper website design and e-commerce solutions. To have the right conversion rates and produce sales, shopping cart mistakes that cause declines in sales should be…
A business and e-commerce website owners do not like to see their online sales drop and decline. At times, this is due to more organic reasons such as tax season, spring break, Christmas, Thanksgiving, and so on. Major times during the year that influence online shopping. At times, it is less the external condition, but…
Unlike a brick and mortar store that tends to have employees that can assist a store visitor and potential customer, websites do not have necessary a life person to provide customer service. This means, websites have to be designed and developed with the customer in mind. This is especially true for the home pages of…
Bounce rate is often a term used by professional marketers, but also many website owners and businesses are aware of it. Why is the “Bounce Rate” so important for websites? Well, it is a metric used to determine how man people jump right out of visiting a website. In other words, it is measuring the…
For any business that relies on leads for their business, a website can be a tremendous tool. A website can collect leads 24/7, each day of the year, and at any hour of the day. When website design is strategic for the specific industry and with quality, leads can be easily generated online. A website…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
Most business start-ups are not funded at the beginning. Often entrepreneurs get started out of their home, self funded, or they borrowed some money from family to get going. They are basically bootstrapping in the beginning. What does bootstrapping mean in business? Bootstrapping basically means that an entrepreneur is getting into a situation or out…
To produce sales for skin care and beauty products, brands must market and advertise to gain the attention of consumers and the desired target market. This is increasingly becoming difficult for skin care companies due to competition and a lack of marketing insights. There seems to be lots of confusion about what is required to…