For any business that relies on leads for their business, a website can be a tremendous tool. A website can collect leads 24/7, each day of the year, and at any hour of the day. When website design is strategic for the specific industry and with quality, leads can be easily generated online. A website…
Beauty and skin care brands must have a strong presence on social media channels. Brand awareness on all major social media platforms is critical for companies that want to increase market share and sales. Skin care consumers expect beauty brands to be informative, educate them, and offer best practices as well as tips for skin…
Most business start-ups are not funded at the beginning. Often entrepreneurs get started out of their home, self funded, or they borrowed some money from family to get going. They are basically bootstrapping in the beginning. What does bootstrapping mean in business? Bootstrapping basically means that an entrepreneur is getting into a situation or out…
To produce sales for skin care and beauty products, brands must market and advertise to gain the attention of consumers and the desired target market. This is increasingly becoming difficult for skin care companies due to competition and a lack of marketing insights. There seems to be lots of confusion about what is required to…
Google is making another major algorithm change to their search engines that will affect all websites worldwide. This is a major change to how Google’s search engines will value a website. Responsive Design means a website is developed in HTML5, which is mobile-friendly. Responsive Design websites work properly across all major mobile devices such as…
Websites have to produce results. Same as a traditional brick and mortar store must produce results. Otherwise, the business will go out of business without customers and results. Websites are the digital version of a storefront. This is even true for regular business websites without e-commerce. Those types of websites must also produce results. Graphic…
Being an entrepreneur is not easy. Otherwise, many more people would be entrepreneurs. Regardless of what type of business or size, most business owners have their ups and downs. To succeed as an entrepreneur, an individual has to be able to cope with the challenges of being a business owner and use methods to get…
Start-ups and small businesses have to bootstrap in the early stages of the business often to be able to make it. Companies and entrepreneurs look for ways that are free or cost effective to get their e-commerce websites noticed online. Marketing online is a comprehensive approach. As a business multiple methods must be utilized to…
How do you effectively market e-commerce websites to produce online sales? Most businesses and entrepreneurs look to successfully produce sales online and grow their e-commerce business. Once a business has a website, e-commerce and the online store with quality content, what is next? Once an e-commerce website is launched and properly designed and developed, marking…
These days it is almost impossible to be on the major social networks such as Facebook without seeing ads for websites. Especially, the do it yourself website solutions. In addition, you probably receive multiple spam emails about cheap website design and development. So, what is the difference between cheap websites vs. quality websites that are…
