Google is making another major algorithm change to their search engines that will affect all websites worldwide. This is a major change to how Google’s search engines will value a website. Responsive Design means a website is developed in HTML5, which is mobile-friendly. Responsive Design websites work properly across all major mobile devices such as tablets, smart phones, and notebooks.
Any business, especially e-commerce websites that are not Responsive Design yet, will start getting penalized by this new algorithm change by Google on April 21, 2015. In short, websites that are not mobile-friendly will suffer in search results, while Responsive Design websites will be pushed further up in search results.
Google has recognized the prevalence of mobile browsing. In the matter of fact, mobile searches already exceed desktop searches by a lot (in billions). This means, websites that are not Responsive Design (mobile-friendly) suffer in loss of opportunity, visibility, customer experience, and profit.
Learn Why Responsive Design Is Critical Starting April 21
On April 21, 2015 Google will start using their new algorithm to identify and mark websites that are mobile-friendly and which are not. Google has already announced that they expect this change to have a significant impact on mobile searches worldwide and website search rankings.
As a consumer this change is great. It will start showing search results with websites that are mobile-friendly and start leaving out websites that are not or simply not listing them in search results anymore. For businesses and entrepreneurs this means all websites must be upgraded to Responsive Design.
Companies can still upgrade their websites to Responsive Design after April 21, but will start loosing momentum in search engines with rankings and marketing efforts. This change is really not an option anymore for most companies, but a requirement to be successful online.
Top 5 Benefits of Responsive Design Websites
1. Extremely Flexible Web Solution
2. Excellent User Experience
3. Very Cost-Effective
4. Required by Google
5. Easy to Manage
Professional website design companies and agencies can ensure that a business has the right software applications and setup to achieve their desired results. A free consultation can be scheduled with most website design firms to gain further knowledge and understanding.
A properly created and developed Responsive Design website can provide benefits to a business for many years. A results oriented website can be one of the greatest assets of a business. It is the sales agent and customer service representative 365 days a year, 24 hours a day, and worldwide.