Ecommerce Merchandising Strategy: How Retail Brands Can Increase Product Discovery, Average Order Value, and Sales
Driving more traffic to an ecommerce website does not automatically create more revenue. A retailer can invest heavily in SEO, paid advertising, social media, influencers, email marketing, and content—only to lose potential sales once shoppers arrive. The problem may not be traffic. It may be merchandising. In a physical retail store, merchandising determines what customers…
