Even in today’s modern consumer culture, we judge the book by its cover. Product packaging design certainly influences consumer’s decisions. The product packaging is a major part of the branding strategy for companies of any size. It is what the consumer will see first prior to getting their hands on the actual product.
It is critical for brands to invest time, money, and research to create packaging that will help sell the product and enhance the brand’s image. Great branding and attractive packaging is very important for a new business and smaller organizations. Here are some tips for designing product packaging.
5 Product Packaging Design Tips
1. Packaging and Function
Packaging generally serves the purpose to protect the product and inform the customer, but it also has to sell the product. The packaging should be functional for the consumer as well as for retailers and distributors when it comes to shape and form. It also has to be attractive to be appealing to the desired target audience.
2. Package Creativity
Quality design with creative style and detailed work can attract the right consumers. With creative packaging and design, a product can stand out and appeal to the right customers. Customers can have an enjoyable experience with the proper packaging and designs.
3. Packaging Clarity
Design for products and packaging should be clear to consumers. Customers should be able to quickly learn what the product is, it’s function, and brand behind it as well as benefits and so on. Often packing design is created, missing critical information or poor branding design. Clarity is critical to successful packing design.
4. Packaging Sustainability
Most consumers these days are conscious about the environment and not being wasteful. Sustainable packaging is a global concern. Brands often advertise their efforts with sustainability and product packaging can reflect this with symbols, letting consumers know that it is green or recycled material and so on.
5. Packaging Guidelines
Packaging designs should be done with all the proper guidelines in mind. Designs have to include all the necessary information, obey by regulations and keep distribution and sales strategy in mind as well. All guidelines should be incorporated into the design of the product packaging.
For a new business and start-up companies, selling product as soon as possible is critical to reaching profitability and success in general. Product packaging has to be done right, without errors, appeal to the consumer, and aid the sales strategy of the brand.
A new business or start-up can always work with experts and avoid costly mistakes and pitfalls. Consulting services are a great method to gain expert help without long-term commitments. Consultants can work with brands to create the perfect product packaging designs that sell products and support branding objectives.
Graphic design services can often be hired through consultants and consulting services that have the proper experience and an established working relationships with the business consultants. This helps a new business or start-up to effectively create quality packaging designs.