Cannabidiol (CBD) has arrived in the beauty and the health sector. CBD as an ingredient is the newest player in the market. It is hard to ignore. New startups and existing brands have gotten involved. U.S. retail sales of CBD topical products are estimated to be over one billion dollars already. This is not a fad, but a strongly growing niche market. CBD products are not just another natural extract but deliver a complexity of unique attributes. The beauty market has much to gain from incorporating CBD products into their offering. Here are more details about the CBD beauty market and product trends.
From smaller brands to larger. Many are entering this field now. The predictions are too good to ignore. It is the reason, even larger companies such as Estée Lauder and L’Oréa have entered this niche. Companies are responding to consumer demand and interest. Topical formulations are created with CBD incorporated to deliver the benefits consumers are looking for. Larger retailers have already started selling CBD related products, normalizing it within the retail market. Companies such as Walgreens, Rite Aid, Sephora, CVS, and others sell CBD related consumer products.
Current CBD Beauty Market
There is a continued increase in awareness of health among consumers. Many look to make improvements. This includes excursive, food and diet, natural treatments, and pain management. It is a strong trend that is driving consumers towards natural health, and this includes beauty too. This increased consumer behavior is driving retails sales growth for CBD related beauty products. The benefits sought by consumers in CBD beauty products is as follows:
- Skin Moisturizing
- Pain Relief
- Calming Inflammation
- Skin Anti-Aging
- Skin Cleansing
- Reduced Inflammation
- Improved Hair Volume
- Improved Hair Moisture
- Increase Brow/Lash Thickness
- Vegan Ingredients
- Brow/Lash Moisturizing
The diverse set off addressable consumer needs that CBD products could provide is a key factor. CBD beauty products have a much wider set of uses and benefits. In comparison to other plant extracts. There are real opportunities here for companies that manufacture and sell CBD beauty products. Over the past decade, consumers developed a raising awareness of side effects from synthetic products. It drove the consumer base to demand more organic and natural products.
CBD Beauty Business Challenges
The challenges for any business selling CBD products are clear. It is the business development side that is causing chaos for many companies. Manufacturing the products is not the problem for many. It is marketing, advertising, and increasing sales. There are limitations that are creating additional problems and challenges or CBD companies and brands. Such issues are certain key platforms that treat CBD products like other prescription drugs. Therefore, they do not allow advertising for them. Such platforms are Twitter, Facebook, Instagram, Google, and others. This has significantly made it more difficult to reach the consumer.
CBD companies must invest into organic marketing methods to overcome these challenges. Most paid advertising solutions are strictly not allowed or very limited. This is not true for organic marketing methods, which have not been impacted as paid advertising tactics. Marketing methods such as SEO (Search Engine Optimization), social media (organic not paid), blogging, video marketing, Infographics, and others. These are all examples of organic marketing strategies for CBD companies and industry.
For companies that want to improve their sales, speak to experts. Marketing services from a well-established advertising agency can go into more detail. Speak to a beauty business consultant for example about options. Find out what can be done to improve CBD beauty product sales, grow market share, and profits. Marketing services by experienced agencies and experts can assist with the CBD beauty market. There are several services available to beauty companies to overcome current CBD challenges and make improvements. Get started today and talk to an expert about your CBD business and company goals.