Welcome to the Marketing Blog at Illumination Consulting, your ultimate resource for cutting-edge strategies, tips, and insights to propel your business forward. In today’s fast-paced digital world, effective marketing is essential for building brand awareness, engaging customers, and driving sales. Our blog provides expert advice, practical techniques, and the latest trends to help you master all aspects of it and achieve your business goals.
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It’s 2015 and the time has come to boost marketing efforts and implement the right marketing strategies to bring the desired results in 2015. For any size company and start-ups even, the question is always what marketing efforts to pursue, how to allocate the available budget to increase visibility, sales, and market share. One of…
Successful marketing in the beauty industry has to be a comprehensive approach by brands and marketing professionals. Consumers, especially within the beauty industry make purchasing decisions based on an emotion. Brands have to connect with their potential consumers on an emotional level through skin care marketing ideas and practices for example. Social Media Marketing (SMM)…
Not all businesses are the same, but most are affected by the November and December holidays in some way. These two months bring a vast amount of holiday activity, sales rushes, advertising booms, but also influence the following month January. After all the holidays at the end of the year when the celebrations are over,…
To ensure holiday sales and to make the most of the end of the year shopping season, companies and marketers should have comprehensive campaigns throughout the holiday season. Almost one-fifth of the industry’s annual sales tend to come directly from the months of November and December. For many retailers it is even higher. December has…
Pinterest is a key social media platform and channel for retailers, especially during the holiday season. Unlike many other social media platforms, marketing with Pinterest actually leads to generating significant sales. Pinterest is at the forefront of a new wave of social networks, which showcases beautiful images uploaded by people, brands, and the public. Marketers…
Merchants and retailers that operate e-commerce websites and online stores have to market them to increase site traffic and online sales. Marketing these days is a comprehensive approach. Companies have to deploy multichannel marketing strategies to reach their desired audience. In today’s fast-paced digital and mobile market, brands have to market and advertise through several…
The holiday marketing season is here and retailers and marketers are gearing up marketing and advertising campaigns for the holidays to improve retail sales. Each season offers new opportunities to improve existing marketing tactics and add new strategies to increase retail sales during the holiday season. As a retail business, have you started with your…
November is around the corner and for many companies this is a sprint now to reach the masses over the next couple months and generate enough business before the year comes to an end. November offers many opportunities for brick and mortar retailers as well as online companies and merchants. November is the beginning of…
Christmas season is approaching and retailers are gearing up for the holiday shopping season. For most traditional and online retailers, Christmas is one of the most important shopping holidays. Some retailers can generate almost half of their annual sales during the Christmas season. Retailers that operate e-commerce websites look to improve e-commerce sales during the…
Black Friday is the largest retail-shopping day of the year in the United States. The term originated out of Philadelphia in the early 1960s to describe the large crowds and traffic that happened to be out the day after Thanksgiving. This resulted in an increase in business, putting most stores’ finances “in the black.” Today…
