After Thanksgiving, Black Friday, Cyber Monday, and Christmas, Valentine’s Day is the next major shopping holiday in North America. Online retailers and brick and mortar stores have been marketing and advertising to reach their desired target audiences.
Shopping holidays are often taken advantage by major retailers that sell products that cater to such holidays such as Valentine’s Day. Brands and companies compete through traditional advertising campaigns and with online marketing to reach consumers for Valentine’s Day. Here are 5 Valentine’s Day marketing tips that boost sales.
5 Valentine’s Day Marketing Tips That Boost Sales
1. Dress for Valentine’s Day
Dress for Valentine’s Day is not related to personal wardrobes, but how retailers dress up their brick and mortar stores or websites for Valentine’s Day. To boost sales, stores and websites should dress accordingly. Lots of red, hearts, and love themes are commonly used in retail stores, but also online with websites. This is a simply marketing tip that can boost sales for retailers.
2. Use HTML Emails with Customers
One of the fastest methods to boost sales for Valentine’s Day is through email. Sending out a HTML flyer email to the customer base can be highly effective to promote specials, deals, and discounts for Valentine’s Day sales. Retailers should take advantage of their customer database to promote additional sales for Valentine’s Day.
3. Give the Right Incentives
Incentives, incentives, and incentives is critical to boost sales for Valentine’s Day. Regardless of what is being sold, from hotel rooms to chocolate, give the right incentives as the retailer to attract consumers for Valentine’s Day. Traditional stores and websites should market, advertise, and display their deals, specials, and incentives offered for the holiday.
4. Offer Gift-Wrapping to Customers
A simple offer and incentive, but it has proven to work over and over again. Offering gift-wrapping or partnering with someone for it, can boost sales during Valentine’s Day. It is a common practice already in use by brick and mortar retailers, but also becoming more common for online merchants and websites. Offering gift-wrapping for the Valentine’s Day holiday can increase sales and promote shopping.
5. Provide Valentine’s Day Gift Ideas
All to often consumers are not sure what to buy as a gift, especially for holidays such as Valentine’s Day. Brands and companies that provide gift ideas, tips, and help will often gain customers quicker and increase sales. Retailers that help consumers shop, earn their trust and business most of the time. Stores can have Valentine’s Day displays to give ideas, while websites can promote certain products for gifts.
To take full advantage of shopping holidays as a retailer and business, a brand can always work with professionals and experts to boost sales during those times. Marketing services by experienced firms can help a brand gain exposure, market share, and sales during all major shopping holidays.