Online retailing relies on generating plenty of website traffic to the brand’s e-commerce website to convert as many site visitors as possible into shoppers and loyal customers. Retail SEO marketing factors are hard to ignore, which is why most successful online retailers have robust Search Engine Optimization (SEO) campaigns.
What contributes to optimal rankings in search engines? It is an important question that must be answered correctly to achieve the desired top results in Google and other search engines. Rankings are organic positions in search results based on a certain keyword phrase.
Retailer’s ultimate goal is to be in the top of search engines such as Google for a variety of relative keyword phrases. This means, potential customers who search for example for a “skin care cream” in Google, find the online retailer who is selling the “skin care cream”. Some keyword phrases have thousands of searches per month for a single keyword phrase. It is clear that any brand visible in the top of search results will harness this traffic and potential sales.
Retail SEO Marketing Factors
URL Factors
URL factors are a critical part of online success for retailers. The online store and e-commerce website must have search engine friendly URLs. The site structure has to be properly developed for best results. And finally, search giants such as Google also consider the life span of the domain name. Older domains have more weight basically.
On-Page Factors
The website and online store has to have relevant content. This content must be unique, quality-driven, and specific to the retailer’s product line. All meta-tags for each page should be optimized. This is especially true for the home page, shopping pages, and other key pages. In addition, the keyword density on each key page has to be within a certain percentage to perform well.
Off-page Factors
This takes some time, but it is absolutely necessary. Retailers must develop (most of the time by hiring professional marketing services) inbound links from directories, authority sites, and key industry pages. Online press releases and well-written articles are published frequently on key distribution and publication sites. Blogs, RSS feeds, and other platforms are utilized.
Social Factors
To further gain visibility, interest, and links to contribute to optimal rankings retailers must generate on social media platforms likes and interest. Rating and review sites should be utilized properly to develop trust with consumers, inbound links, and improve conversion rates.
There are many more tactics to achieve top search results as a retailer, but these are some of the key methods. These are the critical retail SEO marketing factors any brand should consider. For best results, retailers should work with professional experts who have enough experience with retailing online through e-commerce websites. Marketing services can be obtained to reach the desired results as a brand and retailer.
